What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 27Jun07

Emporio Armani Aubergine Suit Trousers

Jul 7

Jul 7 Emporio Armani Aubergine Suit Trousers

Crown Princess Victoria, Bottoms

Emporio Armani Aubergine Suit Jacket

Jul 7

Jul 7 Emporio Armani Aubergine Suit Jacket

Crown Princess Victoria, Outerwear

Chloé Stud Details Ballet Flats

Aug 5

Aug 5 Chloé Stud Details Ballet Flats

Crown Princess Mette Marit, Shoes

Prada Medium Boston Bag in White

Mar 16

Mar 16 Prada Medium Boston Bag in White

Duchess of Cambridge, Bags