What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Nov 14 Gabriela Hearst Leiva Blazer in Dark Grey

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 14 Gabriela Hearst Leiva Blazer in Dark Grey

Oct 8 Giulia Barela Africa Ring

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Jun 6 Jimmy Choo Rosalia 65 Pumps in Latte/Black

Dec 8 ME and EM Textured Ponte Batwing Sleeve Midi Dress

May 9 Sophie Habsburg Moneypenny Bag in Paint Watersnake

Mar 3 Cassandra Goad Love the Life Quote Pendant

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