What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All tagged 27Oct11

By Malene Birger Chantelle Tunic in Navy

Feb 6

Feb 6 By Malene Birger Chantelle Tunic in Navy

Princess Marie, Tops

Prada Woven Raffia Pumps in Black/Orange/Metallic

Jan 18

Jan 18 Prada Woven Raffia Pumps in Black/Orange/Metallic

Tatiana Casiraghi, Shoes

Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Apr 2

Apr 2 Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Bags, Princess Marie

Zara Dress with Hem Pockets

Oct 12

Oct 12 Zara Dress with Hem Pockets

Crown Princess Victoria, Dresses

Muzungu Sisters Salma Jacket in Green

Aug 4

Aug 4 Muzungu Sisters Salma Jacket in Green

Tatiana Casiraghi, Outerwear