What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 28Feb13

Céline Phantom Bag in Black Leather

Dec 28

Dec 28 Céline Phantom Bag in Black Leather

Princess Beatrice, Bags

Tibi Lace-Embroidered Evening Jacket

Dec 27

Dec 27 Tibi Lace-Embroidered Evening Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Etro Metallic Trim Coat

Jan 8

Jan 8 Etro Metallic Trim Coat

Countess of Wessex, Outerwear

The Kooples Crepe Dress with Chiffon Flutter Sleeves

Sep 23

Sep 23 The Kooples Crepe Dress with Chiffon Flutter Sleeves

Princess Beatrice, Dresses