What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 28Nov10

Elise Gug x Kopenhagen Fur Short Swarkara Jacket

Feb 11

Feb 11 Elise Gug x Kopenhagen Fur Short Swarkara Jacket

Princess Marie, Outerwear

Bottega Veneta Intrecciato Knot Clutch in Brown Leather

Jul 2

Jul 2 Bottega Veneta Intrecciato Knot Clutch in Brown Leather

Bags, Princess Marie

Gina Ava Peep-toe Pumps

Apr 29

Apr 29 Gina Ava Peep-toe Pumps

Princess Märtha Louise, Shoes

BCBGMaxAzria Beaded Tiered Dress

Mar 24

Mar 24 BCBGMaxAzria Beaded Tiered Dress

Princess Marie, Crown Princess Victoria, Dresses