What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29Apr14

Oscar de la Renta Ribbed Sleeveless Dress

Aug 17

Aug 17 Oscar de la Renta Ribbed Sleeveless Dress

Princess Charlene, Dresses

Fancy Fanny Clutch

Feb 23

Feb 23 Fancy Fanny Clutch

Crown Princess Victoria, Bags

Oscar de la Renta Cara Vanity Clutch in Green Stingray

May 29

May 29 Oscar de la Renta Cara Vanity Clutch in Green Stingray

Princess Charlene, Bags

By Malene Birger Kanera Pumps in Black Suede

Dec 26

Dec 26 By Malene Birger Kanera Pumps in Black Suede

Princess Marie, Shoes

Zara Studio Box Pleat Mini Skirt

Dec 11

Dec 11 Zara Studio Box Pleat Mini Skirt

Princess Beatrice, Bottoms

Zara Silk Blouse with Contrast Collar

Dec 6

Dec 6 Zara Silk Blouse with Contrast Collar

Princess Beatrice, Tops

Felt Flexi Diamante Bangles

Jun 24

Jun 24 Felt Flexi Diamante Bangles

Countess of Wessex, Accessories, Bracelet

Natan PVC Detail D'Orsay Low Heel Pumps in Pink Suede

May 30

May 30 Natan PVC Detail D'Orsay Low Heel Pumps in Pink Suede

Queen Mathilde, Shoes

Stella McCartney Edwige Snake Jacquard Coat in Natural

Apr 25

Apr 25 Stella McCartney Edwige Snake Jacquard Coat in Natural

Crown Princess Mary, Outerwear

Christian Dior Miss Dior Pumps in Black Leather

Jan 9

Jan 9 Christian Dior Miss Dior Pumps in Black Leather

Princess Charlene, Shoes

Van Cleef & Arpels Alhambra 8 Motifs Watch in Mother of Pearl & White Gold

Jan 6

Jan 6 Van Cleef & Arpels Alhambra 8 Motifs Watch in Mother of Pearl & White Gold

Princess Charlene, Accessories, Watches

Jimmy Choo Agnes 85 Pumps in Beige Suede

Nov 19

Nov 19 Jimmy Choo Agnes 85 Pumps in Beige Suede

Princess Charlene, Shoes, Queen Sofia

Sandro Mystery Coat in Natural

Jan 4

Jan 4 Sandro Mystery Coat in Natural

Princess Beatrice, Outerwear

Bottega Veneta Campana Hobo Bag in Black

Sep 20

Sep 20 Bottega Veneta Campana Hobo Bag in Black

Crown Princess Mary, Bags, Grand Duchess Maria Teresa