What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 29Nov07

Valentino HC Beaded Waist Long Sleeve Gown

Aug 8

Aug 8 Valentino HC Beaded Waist Long Sleeve Gown

Queen Sofia, Gowns

Chloé Leather Pumps

Dec 23

Dec 23 Chloé Leather Pumps

Crown Princess Victoria, Shoes

Yves Saint Laurent Leather Flower Mini Bag

Dec 17

Dec 17 Yves Saint Laurent Leather Flower Mini Bag

Crown Princess Victoria, Bags

Marc by Marc Jacobs Ella Satin Dress

Sep 6

Sep 6 Marc by Marc Jacobs Ella Satin Dress

Crown Princess Victoria, Dresses

Jun 30

Jun 30 Zara Metallic Coat

Duchess of Cambridge, Outerwear