What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Nov14

Joseph Leather Paneled Cape

Feb 2

Feb 2 Joseph Leather Paneled Cape

Crown Princess Mary, Outerwear

Jimmy Choo Riane Patent Leather Clutch in Red

Mar 20

Mar 20 Jimmy Choo Riane Patent Leather Clutch in Red

HGD Stéphanie, Bags

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary

Mary Katrantzou Babelona Metallic Jacquard Dress in Blue

Aug 31

Aug 31 Mary Katrantzou Babelona Metallic Jacquard Dress in Blue

Princess Beatrice, Dresses