What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 29Sept07

Etro Floral Print Knee-Length Dress

Jan 8

Jan 8 Etro Floral Print Knee-Length Dress

Countess of Wessex, Dresses

Etro Metallic Trim Coat

Jan 8

Jan 8 Etro Metallic Trim Coat

Countess of Wessex, Outerwear

BCBGMaxAzria Embellished Empire Waist Gown

Oct 27

Oct 27 BCBGMaxAzria Embellished Empire Waist Gown

Crown Princess Victoria, Gowns