What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 2Aug12

Boden Floral Top

Jul 10

Jul 10 Boden Floral Top

HGD Stéphanie, Tops

NW3 by Hobbs Betty Dress in Blue

Dec 23

Dec 23 NW3 by Hobbs Betty Dress in Blue

Princess Eugenie, Dresses

Tory Burch Flor Knitted Cotton-blend Tunic in Cream

May 21

May 21 Tory Burch Flor Knitted Cotton-blend Tunic in Cream

Queen Maxima, Tops

Solange Azagury-Partridge Union Jack Ring

Apr 26

Apr 26 Solange Azagury-Partridge Union Jack Ring

Princess Eugenie, Accessories, Rings

Smythe Duchess Blazer in Navy

Jun 30

Jun 30 Smythe Duchess Blazer in Navy

Duchess of Cambridge, Outerwear, Princess Eugenie