What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Spanish State Visit to Finland - Day 1

October 5, 2026

Spanish State Visit to Finland - Day 1

October 5, 2026

On Monday, King Felipe and Queen Letizia started a state visit to Finland.

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October 5, 2026

Latest Find

Featured

Loro Piana Debra Blouse in Grey

Princess Charlene, Tops

Loro Piana Debra Blouse in Grey

Princess Charlene, Tops

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Princess Charlene, Tops

All tagged 2Jun26-Soph

Giulia Barela Primula Ring

Jun 1

Jun 1 Giulia Barela Primula Ring

Countess of Wessex, Accessories, Rings

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Max Mara Maremma Dress

Feb 27

Feb 27 Max Mara Maremma Dress

Countess of Wessex, Dresses

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Radley London Small Liverpool Street Grab Bag in Chalk

May 20

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Countess of Wessex, Bags

Altuzarra Indiana Jacket in Optic White

Mar 22

Mar 22 Altuzarra Indiana Jacket in Optic White

Countess of Wessex, Outerwear

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes