What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

All tagged 2Jun26-Soph

Jun 1

Jun 1 Giulia Barela Primula Ring

Heaven

Countess of Wessex, Accessories, Rings

May 9

May 9 Loewe 6041D Watch

Sarah Williams

Countess of Wessex, Accessories, Watches

Feb 27

Feb 27 Max Mara Maremma Dress

Heaven

Countess of Wessex, Dresses

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Heaven

Countess of Wessex, Accessories, Earrings

May 20

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Heaven

Countess of Wessex, Bags

Mar 22

Mar 22 Altuzarra Indiana Jacket in Optic White

Heaven

Countess of Wessex, Outerwear

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Sarah Williams

Countess of Wessex, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 1 Giulia Barela Primula Ring

May 9 Loewe 6041D Watch

Feb 27 Max Mara Maremma Dress

Jun 8 Adore Jewels Diamond Earrings

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Mar 22 Altuzarra Indiana Jacket in Optic White

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

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