What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Oct 12, 2025

Latest Find

Featured

Skultuna Mille Coeurs Collier Necklace

Crown Princess Victoria, Accessories, Necklace

Skultuna Mille Coeurs Collier Necklace

Crown Princess Victoria, Accessories, Necklace

Crown Princess Victoria, Accessories, Necklace

All tagged 2Oct25-Soph

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Erdem Yursa Floral Silk Midi Dress

Sep 22

Sep 22 Erdem Yursa Floral Silk Midi Dress

Countess of Wessex, Dresses

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes