What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 30Nov14

Diane von Furstenberg Linda Wrap Dress

Mar 18

Mar 18 Diane von Furstenberg Linda Wrap Dress

HGD Stéphanie, Dresses

Saint Laurent Debbie 100 Double Chain Ankle Boots

Oct 14

Oct 14 Saint Laurent Debbie 100 Double Chain Ankle Boots

Crown Princess Victoria, Shoes

Filippa K Umber Glitter Bag

Sep 22

Sep 22 Filippa K Umber Glitter Bag

Crown Princess Victoria, Bags

Prada Wool Cocoon Coat in Blue

Aug 13

Aug 13 Prada Wool Cocoon Coat in Blue

Crown Princess Victoria, Outerwear, Princess Estelle