What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

All tagged 3Dec15

Oct 9

Oct 9 Natan Two-Tone Dress

Heaven

Queen Mathilde, Dresses, Queen Maxima

Apr 3

Apr 3 Diane von Furstenberg Lytton Small Embossed Python Clutch

Sarah Williams

Queen Mathilde, Bags

Jan 11

Jan 11 Moncler Sedan Jacket in Blue

Polka Popp

Beatrice Casiraghi, Outerwear

May 1

May 1 Tiffany & Co T Square Bracelet

Sarah Williams

Countess of Wessex, Accessories, Bracelet

Jan 15

Jan 15 Magrit Mila Pumps in Black Suede

Heaven

Queen Letizia, Shoes

Jul 3

Jul 3 Jimmy Choo Mitchel Pumps in Black

Heaven

Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Natan Two-Tone Dress

Apr 3 Diane von Furstenberg Lytton Small Embossed Python Clutch

Jan 11 Moncler Sedan Jacket in Blue

May 1 Tiffany & Co T Square Bracelet

Jan 15 Magrit Mila Pumps in Black Suede

Jul 3 Jimmy Choo Mitchel Pumps in Black

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