What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 3Mar25-Max

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Gianvito Rossi Laura 85 Knee Boots in Merlot Red Leather

Nov 17

Nov 17 Gianvito Rossi Laura 85 Knee Boots in Merlot Red Leather

Queen Maxima, Shoes, Princess Catharina-Amalia

Wandler Georgia Bag in Wine Leather

Sep 10

Sep 10 Wandler Georgia Bag in Wine Leather

Queen Maxima, Bags

Altuzarra Asymmetrical Paisley Print Long Sleeve Midi Dress

Dec 21

Dec 21 Altuzarra Asymmetrical Paisley Print Long Sleeve Midi Dress

Queen Maxima, Dresses