What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

October 20, 2026

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Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

All tagged 5Dec17

Mar 17

Mar 17 Annick Tapernoux Gold Earrings

Heaven

Queen Mathilde, Accessories, Earrings

Apr 29

Apr 29 Iris & Ink Anna Fluted Cashmere Sweater in Red

Heaven

Crown Princess Mary, Tops

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Sarah Williams

Countess of Wessex, Accessories, Necklace

Mar 17

Mar 17 Sportmax Maesa Coat in Red

Polka Popp

Countess of Wessex, Outerwear

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Sarah Williams

Countess of Wessex, Bags, Lady Louise Windsor

Sep 23

Sep 23 Rodebjer Alexe Dress

Sarah Williams

Crown Princess Victoria, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 17 Annick Tapernoux Gold Earrings

Apr 29 Iris & Ink Anna Fluted Cashmere Sweater in Red

May 1 Hermes Constance Amulette Pendant in Rose Gold

Mar 17 Sportmax Maesa Coat in Red

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Sep 23 Rodebjer Alexe Dress

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