What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

August 17, 2026

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Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

All tagged 5Dec17

Mar 17

Mar 17 Annick Tapernoux Gold Earrings

Heaven

Queen Mathilde, Accessories, Earrings

Apr 29

Apr 29 Iris & Ink Anna Fluted Cashmere Sweater in Red

Heaven

Crown Princess Mary, Tops

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Sarah Williams

Countess of Wessex, Accessories, Necklace

Mar 17

Mar 17 Sportmax Maesa Coat in Red

Polka Popp

Countess of Wessex, Outerwear

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Sarah Williams

Countess of Wessex, Bags, Lady Louise Windsor

Sep 23

Sep 23 Rodebjer Alexe Dress

Sarah Williams

Crown Princess Victoria, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 17 Annick Tapernoux Gold Earrings

Apr 29 Iris & Ink Anna Fluted Cashmere Sweater in Red

May 1 Hermes Constance Amulette Pendant in Rose Gold

Mar 17 Sportmax Maesa Coat in Red

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Sep 23 Rodebjer Alexe Dress

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