What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 5May23-Soph2

Erdem Roisin Floral-Print Dress in Purple

May 5

May 5 Erdem Roisin Floral-Print Dress in Purple

Countess of Wessex, Dresses

Prada CrissCross Sandals in Nude

May 5

May 5 Prada CrissCross Sandals in Nude

Countess of Wessex, Shoes

Loewe Collarless V Neck Coat

Apr 12

Apr 12 Loewe Collarless V Neck Coat

Countess of Wessex, Outerwear

Sophie Habsburg Cleo Clutch in Burgundy

May 9

May 9 Sophie Habsburg Cleo Clutch in Burgundy

Countess of Wessex, Bags

G.Collins and Sons Infinity Earrings

Nov 14

Nov 14 G.Collins and Sons Infinity Earrings

Countess of Wessex, Accessories, Earrings