What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

All tagged 5Oct10

Dec 24

Dec 24 Prada Tweed Coat

Heaven

Crown Princess Mary, Princess Isabella, Outerwear

Feb 11

Feb 11 Emporio Armani Straight Long Coat in Dark Green

Heaven

Princess Marie, Outerwear

Jul 4

Jul 4 Giorgio Armani Grey and Black Suede Pumps

Heaven

Princess Marie, Shoes

Jan 18

Jan 18 H&M Tiered Pencil Skirt

Sarah Williams

Crown Princess Victoria, Bottoms

Dec 28

Dec 28 H&M Silver Button Blazer in Black

Sarah Williams

Crown Princess Victoria, Outerwear

Dec 23

Dec 23 Prada Virgin Wool Tweed Dress

Sarah Williams

Crown Princess Mary, Dresses

Oct 14

Oct 14 LK Bennett Shilo Pumps in Black Patent Leather

Sarah Williams

Crown Princess Victoria, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 24 Prada Tweed Coat

Feb 11 Emporio Armani Straight Long Coat in Dark Green

Jul 4 Giorgio Armani Grey and Black Suede Pumps

Jan 18 H&M Tiered Pencil Skirt

Dec 28 H&M Silver Button Blazer in Black

Dec 23 Prada Virgin Wool Tweed Dress

Oct 14 LK Bennett Shilo Pumps in Black Patent Leather

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