What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 5Sept11

Pied a Terre Atessa Mary Jane Heels in Black

Aug 30

Aug 30 Pied a Terre Atessa Mary Jane Heels in Black

Princess Beatrice, Princess Eugenie, Shoes

Luella Strapless Appliqué Dress

May 2

May 2 Luella Strapless Appliqué Dress

Princess Beatrice, Dresses

Anya Hindmarch Beaded Tassel Clutch in Black Satin

Apr 23

Apr 23 Anya Hindmarch Beaded Tassel Clutch in Black Satin

Princess Beatrice, Bags

Prada Tab Closure Wool Coat in Black

Sep 5

Sep 5 Prada Tab Closure Wool Coat in Black

Crown Princess Mary, Outerwear

Solange Azagury-Partridge Union Jack Ring

Apr 26

Apr 26 Solange Azagury-Partridge Union Jack Ring

Princess Eugenie, Accessories, Rings