What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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US State Visit to the United Kingdom - Day 1

Sep 17, 2025

US State Visit to the United Kingdom - Day 1

Sep 17, 2025

Sep 17, 2025

Latest Find

Featured

Joseph Leila Dress in Harbour

Queen Letizia, Dresses

Joseph Leila Dress in Harbour

Queen Letizia, Dresses

Queen Letizia, Dresses

All tagged 5Sept24-Soph

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Sophie Habsburg Paloma Bag in Neutral

May 21

May 21 Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Giuliva Heritage Dora Dress in Red

Apr 22

Apr 22 Giuliva Heritage Dora Dress in Red

Countess of Wessex, Dresses