What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 6Dec24-Soph

MATELIER Mulan Dress in Eggplant

Dec 6

Dec 6 MATELIER Mulan Dress in Eggplant

Countess of Wessex, Dresses

Isabel Marant Loyana Jacket

Dec 6

Dec 6 Isabel Marant Loyana Jacket

Countess of Wessex, Outerwear

Sophie Habsburg Paloma Bag in Neutral

May 21

May 21 Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Gianvito Rossi Piper 85 Boots in Brown Suede

Dec 8

Dec 8 Gianvito Rossi Piper 85 Boots in Brown Suede

Countess of Wessex, Shoes

Felt Diamond Letter Charm J

Jun 23

Jun 23 Felt Diamond Letter Charm J

Countess of Wessex, Accessories, Necklace

Felt Diamond Letter Charm L

Jun 23

Jun 23 Felt Diamond Letter Charm L

Countess of Wessex, Accessories, Necklace

Felt Diamond Letter Charm E

Jun 23

Jun 23 Felt Diamond Letter Charm E

Countess of Wessex, Accessories, Necklace