What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 6Feb18

Annick Tapernoux Gold Earrings

Mar 17

Mar 17 Annick Tapernoux Gold Earrings

Queen Mathilde, Accessories, Earrings

Christian Dior Mise en Dior Pearl Hoops

May 8

May 8 Christian Dior Mise en Dior Pearl Hoops

Countess of Wessex, Accessories, Earrings

Suzannah Silk Tea Dress Marigold Print

Apr 18

Apr 18 Suzannah Silk Tea Dress Marigold Print

Countess of Wessex, Dresses

Hugo Boss Canika1 Belted Wool Coat in Dark Blue

Mar 12

Mar 12 Hugo Boss Canika1 Belted Wool Coat in Dark Blue

Queen Letizia, Outerwear

Carolina Herrera Baret Clutch in Navy and Red

Nov 5

Nov 5 Carolina Herrera Baret Clutch in Navy and Red

Queen Letizia, Bags

H&M x Erdem Wool-Blend Trousers

Oct 5

Oct 5 H&M x Erdem Wool-Blend Trousers

Crown Princess Victoria, Bottoms

Valentino Rockstud Camu Butterfly Bag Strap

Sep 14

Sep 14 Valentino Rockstud Camu Butterfly Bag Strap

Princess Madeleine, Accessories

Balenciaga Classic City Medium Tote Bag in Black

Sep 12

Sep 12 Balenciaga Classic City Medium Tote Bag in Black

Princess Madeleine, Bags

Carolina Herrera Polka Dot Blouse in Navy

Aug 29

Aug 29 Carolina Herrera Polka Dot Blouse in Navy

Queen Letizia, Tops

H&M x Erdem Wool-Blend Blazer

Aug 15

Aug 15 H&M x Erdem Wool-Blend Blazer

Crown Princess Victoria, Outerwear