What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Frederik and Queen Mary board the Royal Ship Dannebrog

May 6, 2026

King Frederik and Queen Mary board the Royal Ship Dannebrog

May 6, 2026

May 6, 2026

Latest Find

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Max Mara Mutilita Blazer

Crown Princess Mary, Outerwear

Max Mara Mutilita Blazer

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

All tagged 7May26

Max Mara Mutilita Blazer

May 7

May 7 Max Mara Mutilita Blazer

Crown Princess Mary, Outerwear

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

H&M Conscious Collection Jacquard-Patterned Skirt in Green

May 1

May 1 H&M Conscious Collection Jacquard-Patterned Skirt in Green

Crown Princess Mary, Bottoms

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches