What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 8Apr24-Soph

Roland Mouret Bow-Detail Midi Dress

Apr 8

Apr 8 Roland Mouret Bow-Detail Midi Dress

Countess of Wessex, Dresses

Strathberry Box Crescent Bag in Leather/Suede Duck Egg Blue/Diamond/Bottle Green

Apr 8

Apr 8 Strathberry Box Crescent Bag in Leather/Suede Duck Egg Blue/Diamond/Bottle Green

Countess of Wessex, Bags

Felt Diamond Slice Pendant Necklace

Apr 24

Apr 24 Felt Diamond Slice Pendant Necklace

Countess of Wessex, Accessories, Necklace

Prada Pointed Toe Pumps in Blush Pink

May 17

May 17 Prada Pointed Toe Pumps in Blush Pink

Countess of Wessex, Shoes

MaxMara Custodi Coat in Beige

Jun 16

Jun 16 MaxMara Custodi Coat in Beige

Countess of Wessex, Outerwear