What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

All tagged 9Feb16

Mar 12

Mar 12 Anya Hindmarch Julietta Clutch

Sarah Williams

Princess Theodora, Bags

Feb 22

Feb 22 Alessandra Rich Paisley Quilted Skirt

Sarah Williams

Queen Maxima, Bottoms

Apr 15

Apr 15 Gucci Front Detail Wool Dress

Sarah Williams

Countess of Wessex, Dresses

Nov 10

Nov 10 Prada Cocoon Coat in Cream

Sarah Williams

Countess of Wessex, Outerwear

May 29

May 29 Lucia Odescalchi Lens Earrings

Sarah Williams

Countess of Wessex, Accessories, Earrings

May 17

May 17 Prada Tall Heeled Boots in Black Suede

Sarah Williams

Countess of Wessex, Shoes

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Snakeskin

Sarah Williams

Countess of Wessex, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 12 Anya Hindmarch Julietta Clutch

Feb 22 Alessandra Rich Paisley Quilted Skirt

Apr 15 Gucci Front Detail Wool Dress

Nov 10 Prada Cocoon Coat in Cream

May 29 Lucia Odescalchi Lens Earrings

May 17 Prada Tall Heeled Boots in Black Suede

Dec 27 Sophie Habsburg Ginny Clutch in Snakeskin

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