What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 9Feb16

Mar 12

Mar 12 Anya Hindmarch Julietta Clutch

Sarah Williams

Princess Theodora, Bags

Feb 22

Feb 22 Alessandra Rich Paisley Quilted Skirt

Sarah Williams

Queen Maxima, Bottoms

Apr 15

Apr 15 Gucci Front Detail Wool Dress

Sarah Williams

Countess of Wessex, Dresses

Nov 10

Nov 10 Prada Cocoon Coat in Cream

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Countess of Wessex, Outerwear

May 29

May 29 Lucia Odescalchi Lens Earrings

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Countess of Wessex, Accessories, Earrings

May 17

May 17 Prada Tall Heeled Boots in Black Suede

Sarah Williams

Countess of Wessex, Shoes

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Snakeskin

Sarah Williams

Countess of Wessex, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 12 Anya Hindmarch Julietta Clutch

Feb 22 Alessandra Rich Paisley Quilted Skirt

Apr 15 Gucci Front Detail Wool Dress

Nov 10 Prada Cocoon Coat in Cream

May 29 Lucia Odescalchi Lens Earrings

May 17 Prada Tall Heeled Boots in Black Suede

Dec 27 Sophie Habsburg Ginny Clutch in Snakeskin

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