What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9May17

Valentino Rockstud 85 Pumps in Red Leather

Jul 26

Jul 26 Valentino Rockstud 85 Pumps in Red Leather

Crown Princess Mary, Shoes

Missoni Wide Leg Trousers

Nov 25

Nov 25 Missoni Wide Leg Trousers

Princess Laurentien, Bottoms

Camilla Thulin Sequin Lace Gown in Navy

Nov 15

Nov 15 Camilla Thulin Sequin Lace Gown in Navy

Queen Silvia, Gowns

Oscar de la Renta Cowl Neck Sequin Gown in Grey

Oct 11

Oct 11 Oscar de la Renta Cowl Neck Sequin Gown in Grey

HGD Stéphanie, Gowns

Aiayu Gold Sweater in Black

Apr 29

Apr 29 Aiayu Gold Sweater in Black

Crown Princess Mary, Tops

Alberta Ferretti Sunday Jumper in Grey/Blue

Nov 18

Nov 18 Alberta Ferretti Sunday Jumper in Grey/Blue

Beatrice Casiraghi, Tops

Sergio Rossi Godiva Peep Toe Pumps in White Patent Leather

Sep 19

Sep 19 Sergio Rossi Godiva Peep Toe Pumps in White Patent Leather

HGD Stéphanie, Shoes

Yves Saint Laurent 2001 Couture Long Coat in Pink

May 8

May 8 Yves Saint Laurent 2001 Couture Long Coat in Pink

Grand Duchess Maria Teresa, Outerwear

Eliza Jane Howell Eleanor Belt

May 8

May 8 Eliza Jane Howell Eleanor Belt

Princess Märtha Louise, Accessories

Jan Taminiau Beaded Embroidered Gown in Light Pink

May 8

May 8 Jan Taminiau Beaded Embroidered Gown in Light Pink

Queen Maxima, Gowns

Kurt Geiger Hallie Pumps

Apr 30

Apr 30 Kurt Geiger Hallie Pumps

Countess of Wessex, Shoes

Zara Faux Fur Jacket

Apr 30

Apr 30 Zara Faux Fur Jacket

Countess of Wessex, Outerwear

Manolo Blahnik BB Pointed Toe Pumps in Gold Leather

Apr 30

Apr 30 Manolo Blahnik BB Pointed Toe Pumps in Gold Leather

Crown Princess Mary, Shoes

Heartmade Embroidered Cape in White

Apr 30

Apr 30 Heartmade Embroidered Cape in White

Crown Princess Mary, Outerwear

Max Mara Gabriel Jacquard Gown in Caramel

Apr 30

Apr 30 Max Mara Gabriel Jacquard Gown in Caramel

Crown Princess Mary, Gowns

Suzannah V Curve Gown in Green

Apr 30

Apr 30 Suzannah V Curve Gown in Green

Countess of Wessex, Gowns

Cecilie Melli Cora Gown in Blue

Apr 29

Apr 29 Cecilie Melli Cora Gown in Blue

Princess Märtha Louise, Gowns

Giorgio Armani Beaded Swirl Clutch

Apr 23

Apr 23 Giorgio Armani Beaded Swirl Clutch

Princess Tatiana, Bags

Kotur JB Renna Stingray Clutch in Green Leather

Apr 20

Apr 20 Kotur JB Renna Stingray Clutch in Green Leather

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Viktor & Rolf Bow Silk Satin Long Dress in Pink

Apr 20

Apr 20 Viktor & Rolf Bow Silk Satin Long Dress in Pink

Gowns, Princess Mabel