What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Oct24

Celine Triomphe Kitten Pumps in Black Calfskin

Nov 1

Nov 1 Celine Triomphe Kitten Pumps in Black Calfskin

Princess Caroline, Shoes

Max Mara Two-Tone Draped Jumpsuit

Aug 29

Aug 29 Max Mara Two-Tone Draped Jumpsuit

Crown Princess Mary, Jumpsuits

ME and EM Crepe Ladder Trim Maxi Dress in Navy

Oct 20

Oct 20 ME and EM Crepe Ladder Trim Maxi Dress in Navy

Princess Caroline, Dresses

Max Mara Leisure Alessio A-Line Skirt in Tortora

Oct 15

Oct 15 Max Mara Leisure Alessio A-Line Skirt in Tortora

Princess Eugenie, Bottoms

Massimo Dutti Summer Jacket in Khaki

Oct 15

Oct 15 Massimo Dutti Summer Jacket in Khaki

Princess Eugenie, Outerwear

Rothy's The Point Mary Jane II Shoes in Black

Oct 15

Oct 15 Rothy's The Point Mary Jane II Shoes in Black

Princess Beatrice, Shoes

Bally Bow Detail Pumps

Oct 9

Oct 9 Bally Bow Detail Pumps

Princess Benedikte, Shoes

Natan Two-Tone Dress

Oct 9

Oct 9 Natan Two-Tone Dress

Queen Mathilde, Dresses, Queen Maxima

Dulong Fine Jewelry Vega Stud Earrings with Freshwater Pearls

Oct 9

Oct 9 Dulong Fine Jewelry Vega Stud Earrings with Freshwater Pearls

Crown Princess Mary, Accessories, Earrings

Botkier Interwoven Clutch in Black Leather

Oct 9

Oct 9 Botkier Interwoven Clutch in Black Leather

Princess Madeleine, Bags

Sophie by Sophie Pyramid Large Hoops in Gold

Oct 9

Oct 9 Sophie by Sophie Pyramid Large Hoops in Gold

Princess Madeleine, Accessories, Earrings

Jonathan Simkhai Lavina Sweater in Oxblood

Oct 9

Oct 9 Jonathan Simkhai Lavina Sweater in Oxblood

Princess Madeleine, Tops

Jonathan Simkhai Dottie Skirt in Oxblood

Oct 9

Oct 9 Jonathan Simkhai Dottie Skirt in Oxblood

Princess Madeleine, Bottoms

Zimmermann Lightburst Maxi Skirt in Cream/Red Floral

Oct 9

Oct 9 Zimmermann Lightburst Maxi Skirt in Cream/Red Floral

Countess of Wessex, Bottoms

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Aug 10

Aug 10 Monica Vinader Corda Fine Chain Friendship Bracelet in 18k Gold Vermeil

Countess of Wessex, Accessories, Bracelet

Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

May 18

May 18 Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

Countess of Wessex, Bags

Hobbs Bianca Maxi Wool Coat in Aubergine

Mar 21

Mar 21 Hobbs Bianca Maxi Wool Coat in Aubergine

Princess Eugenie, Outerwear, Princess Beatrice

Chanel Studded Quilted Flap Bag in Black

Nov 27

Nov 27 Chanel Studded Quilted Flap Bag in Black

Princess Eugenie, Bags