What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

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Apr 11 Zara Zip Up Jacket

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Crown Princess Victoria, Outerwear

Zara Zip Up Jacket

Zara ivory jacket with hidden zip closure and two front pockets

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Worn by Crown Princess Victoria on:

26 January 2004

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Dec 22, 2024

Massimo Dutti Nappa Leather Bag with Double Strap

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 11 Zara Zip Up Jacket

Zara Zip Up Jacket

Worn by Crown Princess Victoria on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 11 Zara Zip Up Jacket

Zara Zip Up Jacket

Worn by Crown Princess Victoria on:

Apr 11 Chloé Tie-Detailed Printed Silk Blouse

Apr 10 Pretty Ballerinas Shirley Checked Flats

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