What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 15, 2026

The Duke and Duchess of Edinburgh attend engagements in Sheffield

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Crown Princess Mary, Tops

Prada Jewel Sablé Chiffon Top

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All in Countess of Wessex

Jun 15

Jun 15 Gabriela Hearst Woodward Dress in Plum

Sarah Williams

Countess of Wessex, Dresses

Jun 15

Jun 15 Gabriela Hearst Crowther Dress in Pink

Sarah Williams

Countess of Wessex, Dresses

Jun 15

Jun 15 Penelope Chilvers Tango Suede Shoe in Taupe

Sarah Williams

Countess of Wessex, Shoes

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Sarah Williams

Countess of Wessex, Shoes

Jun 15

Jun 15 ARossGirl x Soler Brooke Dress in Navy Polka Dots

Sarah Williams

Countess of Wessex, Dresses

Jun 10

Jun 10 Suzannah Stormy Hearts Midi Tea Dress

Sarah Williams

Countess of Wessex, Dresses

Jun 9

Jun 9 Jane Taylor Asymmetrical Black Fascinator

Sarah Williams

Countess of Wessex, Hats

Jun 8

Jun 8 Suzannah Silk Gazar Obsession Ballerina Dress in Apple Green

Sarah Williams

Countess of Wessex, Dresses

Jun 8

Jun 8 Suzannah Odette Silk Tea Dress in Navy Peony

Sarah Williams

Countess of Wessex, Dresses

Jun 8

Jun 8 Emilia Wickstead Dionne Dress

Sarah Williams

Dresses, Princess Beatrice, Countess of Wessex, Crown Princess Mette Marit

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 15 Gabriela Hearst Woodward Dress in Plum

Jun 15 Gabriela Hearst Crowther Dress in Pink

Jun 15 Penelope Chilvers Tango Suede Shoe in Taupe

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15 ARossGirl x Soler Brooke Dress in Navy Polka Dots

Jun 10 Suzannah Stormy Hearts Midi Tea Dress

Jun 9 Jane Taylor Asymmetrical Black Fascinator

Jun 8 Suzannah Silk Gazar Obsession Ballerina Dress in Apple Green

Jun 8 Suzannah Odette Silk Tea Dress in Navy Peony

Jun 8 Emilia Wickstead Dionne Dress

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