What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Royal Ascot - Day 1

June 16, 2026

British Royal Family attends Royal Ascot - Day 1

June 16, 2026

June 16, 2026

Latest Find

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Jane Taylor Mini Mena Hat in Blue Straw with Petals

Harriet Sperling, Hats

Jane Taylor Mini Mena Hat in Blue Straw with Petals

Harriet Sperling, Hats

Harriet Sperling, Hats

All in Countess of Wessex

Victoria Beckham High Waist Flare Leg Trousers in Bottle Green

Oct 7

Oct 7 Victoria Beckham High Waist Flare Leg Trousers in Bottle Green

Countess of Wessex, Bottoms

Victoria Beckham Patch Pocket Fitted Jacket in Bottle Green

Oct 7

Oct 7 Victoria Beckham Patch Pocket Fitted Jacket in Bottle Green

Countess of Wessex, Outerwear

Victoria Beckham Pleated Printed Crepe Mock-Neck Midi Dress in Black

Oct 7

Oct 7 Victoria Beckham Pleated Printed Crepe Mock-Neck Midi Dress in Black

Countess of Wessex, Dresses

Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Sep 29

Sep 29 Gabriela Hearst Capote Dress in Navy & Cobalt Blue

Countess of Wessex, Dresses

Patrick Mavros Pangolin Haka Earrings in Silver

Sep 26

Sep 26 Patrick Mavros Pangolin Haka Earrings in Silver

Duchess of Cambridge, Accessories, Earrings, Countess of Wessex

Bruce Oldfield Off The Shoulder Ruched Gown in Blue

Jul 12

Jul 12 Bruce Oldfield Off The Shoulder Ruched Gown in Blue

Countess of Wessex, Gowns

Armani Collezioni Wool Double Breasted Coat

Jul 4

Jul 4 Armani Collezioni Wool Double Breasted Coat

Countess of Wessex, Outerwear

LK Bennett Snakeskin Cut Out Wedges in Nude Leather

Jul 1

Jul 1 LK Bennett Snakeskin Cut Out Wedges in Nude Leather

Countess of Wessex, Shoes

Amanda Wakeley Scuba Dress in Blue

Jul 1

Jul 1 Amanda Wakeley Scuba Dress in Blue

Dresses, Countess of Wessex

Yves Saint Laurent Muse Large Leather Tote in Emerald

Jul 1

Jul 1 Yves Saint Laurent Muse Large Leather Tote in Emerald

Countess of Wessex, Bags

Penelope Chilvers Agatha Sandal in Navy Leather

Jun 18

Jun 18 Penelope Chilvers Agatha Sandal in Navy Leather

Countess of Wessex, Shoes

Ghost Aueline Dress

Jun 17

Jun 17 Ghost Aueline Dress

Countess of Wessex, Dresses

French Connection Camo Midi Shirt Dress

Jun 17

Jun 17 French Connection Camo Midi Shirt Dress

Countess of Wessex, Dresses

Suzannah Hunter Coat in Michigan

Jun 16

Jun 16 Suzannah Hunter Coat in Michigan

Countess of Wessex, Outerwear

Sophie Habsburg Chenille Clutch in Red

Jun 15

Jun 15 Sophie Habsburg Chenille Clutch in Red

Countess of Wessex, Bags, Lady Louise Windsor, Grand Duchess Maria Teresa

Sophie Habsburg Chenille Clutch in Brown

Jun 14

Jun 14 Sophie Habsburg Chenille Clutch in Brown

Countess of Wessex, Bags, Grand Duchess Maria Teresa

Emilia Wickstead L Finale Dress

May 30

May 30 Emilia Wickstead L Finale Dress

Countess of Wessex, Dresses

Elie Saab Sequin Box Clutch

May 30

May 30 Elie Saab Sequin Box Clutch

Countess of Wessex, Bags

Lucia Odescalchi Chainging Berlin Earrings

May 29

May 29 Lucia Odescalchi Chainging Berlin Earrings

Countess of Wessex, Accessories, Earrings

Lucia Odescalchi Quadratino Earrings

May 29

May 29 Lucia Odescalchi Quadratino Earrings

Countess of Wessex, Accessories, Earrings