What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

All in Countess of Wessex

Apr 18

Apr 18 Suzannah Wave Textured Stripe Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Emilia Wickstead Miranda Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Chloé Wool Crepe Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Stella McCartney Sierra Stretch-Crepe Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Antonio Berardi Square Neck Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 DKNY Cap Sleeve Sheath Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Max Mara Gerba Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 18

Apr 18 Peter Pilotto Pek Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Armani Collezioni Abstract Koi Print Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Paul Smith Colour Burst Printed Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Paule Ka Sleeveless Crepe Twist Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Paule Ka Colorblock Sheath Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Amanda Wakeley Techno Peplum Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Amanda Wakeley Focus Midnight Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 17

Apr 17 Suzannah Evangeline Dress in Black

Heaven

Countess of Wessex, Dresses

Apr 17

Apr 17 Chloe Wool Jacket

Sarah Williams

Countess of Wessex, Lady Louise Windsor, Outerwear

Apr 17

Apr 17 Jane Taylor Large Knotted Straw Moonband in Black

Sarah Williams

Countess of Wessex, Hats

Apr 16

Apr 16 Stella McCartney Peplum Slim Fit Blazer

Sarah Williams

Countess of Wessex, Outerwear

Apr 15

Apr 15 Gucci Front Detail Wool Dress

Sarah Williams

Countess of Wessex, Dresses

Apr 15

Apr 15 Gucci Fit and Flare Dress

Sarah Williams

Countess of Wessex, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 18 Suzannah Wave Textured Stripe Dress

Apr 18 Emilia Wickstead Miranda Dress

Apr 18 Chloé Wool Crepe Dress

Apr 18 Stella McCartney Sierra Stretch-Crepe Dress

Apr 18 Antonio Berardi Square Neck Dress

Apr 18 DKNY Cap Sleeve Sheath Dress

Apr 18 Max Mara Gerba Dress

Apr 18 Peter Pilotto Pek Dress

Apr 17 Armani Collezioni Abstract Koi Print Dress

Apr 17 Paul Smith Colour Burst Printed Dress

Apr 17 Paule Ka Sleeveless Crepe Twist Dress

Apr 17 Paule Ka Colorblock Sheath Dress

Apr 17 Amanda Wakeley Techno Peplum Dress

Apr 17 Amanda Wakeley Focus Midnight Dress

Apr 17 Suzannah Evangeline Dress in Black

Apr 17 Chloe Wool Jacket

Apr 17 Jane Taylor Large Knotted Straw Moonband in Black

Apr 16 Stella McCartney Peplum Slim Fit Blazer

Apr 15 Gucci Front Detail Wool Dress

Apr 15 Gucci Fit and Flare Dress

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