What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Margrethe celebrates Royal Nordic Society of Antiquaries's 200th anniversary

Jan 28, 2025

Queen Margrethe celebrates Royal Nordic Society of Antiquaries's 200th anniversary

Jan 28, 2025

Jan 28, 2025

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Veronica Beard Alessia Jacket

Princess Madeleine, Outerwear

Veronica Beard Alessia Jacket

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All in Countess of Wessex

ME and EM Houndstooth Ponte Kick Flare Trousers

Mar 24

Mar 24 ME and EM Houndstooth Ponte Kick Flare Trousers

Countess of Wessex, Bottoms

ByXan Bean Pendant Necklace

Mar 24

Mar 24 ByXan Bean Pendant Necklace

Countess of Wessex, Accessories, Necklace

Mary Katrantzou Desmine Dress in Metallum Teal

Mar 19

Mar 19 Mary Katrantzou Desmine Dress in Metallum Teal

Countess of Wessex, Dresses

Jane Taylor Damona Hat in White

Mar 11

Mar 11 Jane Taylor Damona Hat in White

Countess of Wessex, Hats

Suzannah x Joe Horner Gabriella Dress in Floral Print

Mar 11

Mar 11 Suzannah x Joe Horner Gabriella Dress in Floral Print

Countess of Wessex, Dresses

Suzannah Alabama Coat in Stone

Mar 11

Mar 11 Suzannah Alabama Coat in Stone

Countess of Wessex, Outerwear

Sophie Habsburg Minuit Clutch in Fuchsia Satin

Mar 8

Mar 8 Sophie Habsburg Minuit Clutch in Fuchsia Satin

Countess of Wessex, Bags

Erdem Floral Print A Line Skirt

Mar 8

Mar 8 Erdem Floral Print A Line Skirt

Countess of Wessex, Bottoms

Erdem Floral Print Long Sleeve Shirt

Mar 8

Mar 8 Erdem Floral Print Long Sleeve Shirt

Countess of Wessex, Tops

Max Mara Cervo Trousers in Ultramarine

Mar 8

Mar 8 Max Mara Cervo Trousers in Ultramarine

Countess of Wessex, Bottoms, Queen Maxima, Crown Princess Mary, Crown Princess Mette Marit

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima

Frame Stripe-print Ruched-sleeve Cashmere Jumper

Feb 23

Feb 23 Frame Stripe-print Ruched-sleeve Cashmere Jumper

Countess of Wessex, Tops

Alexander McQueen Button-embellished Wool-twill Blazer

Feb 23

Feb 23 Alexander McQueen Button-embellished Wool-twill Blazer

Countess of Wessex, Outerwear

Manolo Blahnik BB Pointed Toe Pumps in Navy Satin

Feb 19

Feb 19 Manolo Blahnik BB Pointed Toe Pumps in Navy Satin

Countess of Wessex, Shoes

Emilia Wickstead Marione Dress in Navy Prince of Wales Check

Feb 19

Feb 19 Emilia Wickstead Marione Dress in Navy Prince of Wales Check

Countess of Wessex, Dresses

Sophie Habsburg Minuit Clutch in Grey

Feb 19

Feb 19 Sophie Habsburg Minuit Clutch in Grey

Countess of Wessex, Bags

Perfect Moment Bear Crewneck Jumper

Feb 6

Feb 6 Perfect Moment Bear Crewneck Jumper

Countess of Wessex, Tops

Massimo Dutti Sherpa Reversible Gilet

Feb 1

Feb 1 Massimo Dutti Sherpa Reversible Gilet

Countess of Wessex, Outerwear

Vince Band Collar Silk Blouse in Blue

Jan 24

Jan 24 Vince Band Collar Silk Blouse in Blue

Countess of Wessex, Tops

Valentino Embellished Satin Clutch in Black

Jan 16

Jan 16 Valentino Embellished Satin Clutch in Black

Countess of Wessex, Bags