What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Princess Madeleine, Bags

All in Crown Princess Victoria

Escada Embellished Doris Dress

Oct 11

Oct 11 Escada Embellished Doris Dress

Crown Princess Victoria, Dresses

Escada Dorina Dress

Oct 11

Oct 11 Escada Dorina Dress

Crown Princess Victoria, Dresses

Rodebjer Yara Wings Dress

Oct 11

Oct 11 Rodebjer Yara Wings Dress

Crown Princess Victoria, Dresses

H&M Conscious Collection Flounced Dress

Oct 10

Oct 10 H&M Conscious Collection Flounced Dress

Crown Princess Victoria, Dresses, Crown Princess Mette Marit

Hunkydory Leather Clutch with Tassels

Oct 10

Oct 10 Hunkydory Leather Clutch with Tassels

Crown Princess Victoria, Bags

Dolce & Gabbana Midi Striped Dress

Oct 10

Oct 10 Dolce & Gabbana Midi Striped Dress

Crown Princess Victoria, Dresses

af Klingberg Rakel Booties in Blue Suede

Oct 10

Oct 10 af Klingberg Rakel Booties in Blue Suede

Crown Princess Victoria, Shoes

Ralph Lauren Addington Boots

Oct 9

Oct 9 Ralph Lauren Addington Boots

Crown Princess Victoria, Shoes

H&M x Richard Allen Airy Blouse

Oct 8

Oct 8 H&M x Richard Allen Airy Blouse

Crown Princess Victoria, Tops

ByTiMo Queen Day Dress in Pink

Oct 7

Oct 7 ByTiMo Queen Day Dress in Pink

Crown Princess Victoria, Dresses

H&M Grey Pencil Skirt

Oct 6

Oct 6 H&M Grey Pencil Skirt

Crown Princess Victoria, Bottoms

H&M Beaded Collar Jacket

Oct 6

Oct 6 H&M Beaded Collar Jacket

Crown Princess Victoria, Outerwear

StyleIn Banks Dress in Camel

Oct 6

Oct 6 StyleIn Banks Dress in Camel

Crown Princess Victoria, Dresses

StyleIn Banks Dress in White

Oct 6

Oct 6 StyleIn Banks Dress in White

Crown Princess Victoria, Dresses

StyleIn Isabella Dress

Oct 6

Oct 6 StyleIn Isabella Dress

Crown Princess Victoria, Dresses

StyleIn Miki Dress in Red

Oct 6

Oct 6 StyleIn Miki Dress in Red

Crown Princess Victoria, Gowns

Maria Nilsdotter Spike Headband

Oct 6

Oct 6 Maria Nilsdotter Spike Headband

Crown Princess Victoria, Hats

Maria Nilsdotter Magic Moon Earring

Oct 6

Oct 6 Maria Nilsdotter Magic Moon Earring

Crown Princess Victoria, Accessories, Earrings

Swarovski Power Rock Clutch

Oct 6

Oct 6 Swarovski Power Rock Clutch

Crown Princess Victoria, Bags

Dulong Fine Jewelry Gold Kharisma Earrings with Diamonds

Oct 6

Oct 6 Dulong Fine Jewelry Gold Kharisma Earrings with Diamonds

Crown Princess Victoria, Accessories, Earrings, Crown Princess Mary