What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Oct 13, 2025

Latest Find

Featured

Zara Fitted Double-Breasted Blazer in Light Green

Camille Gottlieb, Outerwear

Zara Fitted Double-Breasted Blazer in Light Green

Camille Gottlieb, Outerwear

Camille Gottlieb, Outerwear

All in Dresses

Emilio Pucci Multicolor Print Scoop Back Dress

Aug 28

Aug 28 Emilio Pucci Multicolor Print Scoop Back Dress

Princess Marie, Dresses

Jacadi Cotton Check Dress

Aug 28

Aug 28 Jacadi Cotton Check Dress

Princess Eléonore, Dresses

Diane von Furstenberg Skylar Dress in Ocean Coral

Aug 28

Aug 28 Diane von Furstenberg Skylar Dress in Ocean Coral

Princess Elisabeth, Princess Eléonore, Dresses

Rodebjer Dizzy Dress

Aug 27

Aug 27 Rodebjer Dizzy Dress

Crown Princess Victoria, Dresses

Coincidence & Chance Starburst Dress

Aug 23

Aug 23 Coincidence & Chance Starburst Dress

Charlotte Casiraghi, Dresses

Alberta Ferretti Floral-Print Silk Dress

Aug 23

Aug 23 Alberta Ferretti Floral-Print Silk Dress

Princess Caroline, Dresses

Banana Republic Floral Silk Dress

Aug 21

Aug 21 Banana Republic Floral Silk Dress

Crown Princess Victoria, Dresses

Bailey 44 Magic Snake Dress in Brown

Aug 19

Aug 19 Bailey 44 Magic Snake Dress in Brown

Princess Marie, Dresses

Unyx Rhinestone Detail Dress in Brown

Aug 19

Aug 19 Unyx Rhinestone Detail Dress in Brown

Princess Marie, Dresses

Dolce & Gabbana Bead Embellished Shift Dress in Black

Aug 19

Aug 19 Dolce & Gabbana Bead Embellished Shift Dress in Black

Princess Marie, Dresses

Stéphanie Vaillé Magali Dress

Aug 16

Aug 16 Stéphanie Vaillé Magali Dress

Princess Marie, Dresses

Gucci Pleated Wrap Dress in White

Aug 16

Aug 16 Gucci Pleated Wrap Dress in White

Charlotte Casiraghi, Dresses

Urban Outfitters UO Picnic Polka Dot Smocked Halter Midaxi Dress in Black/White

Aug 16

Aug 16 Urban Outfitters UO Picnic Polka Dot Smocked Halter Midaxi Dress in Black/White

Charlotte Casiraghi, Dresses

Bill Blass Ruffle Detail Sleeveless Dress in Navy

Aug 15

Aug 15 Bill Blass Ruffle Detail Sleeveless Dress in Navy

Crown Princess Mette Marit, Dresses, Princess Ingrid-Alexandra

Lily Rose Danjo Smocked Dress

Aug 14

Aug 14 Lily Rose Danjo Smocked Dress

Princess Leonore, Dresses, Princess Adrienne

By Malina Adele Dress

Aug 14

Aug 14 By Malina Adele Dress

Crown Princess Victoria, Dresses

Etro Floral Print Midi Dress in White

Aug 14

Aug 14 Etro Floral Print Midi Dress in White

Princess Sofia, Dresses

Zimmermann Luminous Tiered Floral-Print Dress

Aug 14

Aug 14 Zimmermann Luminous Tiered Floral-Print Dress

Princess Madeleine, Dresses

Victoria Beckham Jacquard Two Piece Dress in Navy & Black

Aug 14

Aug 14 Victoria Beckham Jacquard Two Piece Dress in Navy & Black

Princess Marie, Dresses

Maje Ruffle Asymmetrical Dress in White Jungle

Aug 13

Aug 13 Maje Ruffle Asymmetrical Dress in White Jungle

Princess Marie, Dresses