What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Prince Haakon and Crown Princess Mette-Marit mark International Holocaust Day

Jan 27, 2026

Crown Prince Haakon and Crown Princess Mette-Marit mark International Holocaust Day

Jan 27, 2026

Jan 27, 2026

Latest Find

Featured

House of Bruar Ladies Tweed 8 Piece Hat

Duchess of Cambridge, Hats

House of Bruar Ladies Tweed 8 Piece Hat

Duchess of Cambridge, Hats

Duchess of Cambridge, Hats

All in Dresses

Self-Portrait Tiered Scallop Collar Dress

May 7

May 7 Self-Portrait Tiered Scallop Collar Dress

Princess Charlotte, Dresses

Beulah London Yahvi Midi Dress in Coral

May 7

May 7 Beulah London Yahvi Midi Dress in Coral

Countess of Wessex, Dresses

Gabriela Hearst Luz Dress in Ivory

May 7

May 7 Gabriela Hearst Luz Dress in Ivory

Princess Eugenie, Dresses

Mary Katrantzou Waterfall Sleeve Midi Dress

May 6

May 6 Mary Katrantzou Waterfall Sleeve Midi Dress

Crown Princess Marie Chantal, Dresses

Mary Katrantzou Oversized Bow Dress

May 6

May 6 Mary Katrantzou Oversized Bow Dress

Crown Princess Marie Chantal, Dresses

Jan Taminiau Scattered Flower Dress

May 6

May 6 Jan Taminiau Scattered Flower Dress

Queen Maxima, Dresses

Beulah London Sienna Dress in Hot Pink

May 6

May 6 Beulah London Sienna Dress in Hot Pink

Princess Beatrice, Dresses

Suzannah x Rachel Levy Kumiko Iris Silk Dress

May 6

May 6 Suzannah x Rachel Levy Kumiko Iris Silk Dress

Lady Louise Windsor, Dresses

Asceno Lyon Dress in Mulberry Velvet

May 5

May 5 Asceno Lyon Dress in Mulberry Velvet

Princess Eugenie, Dresses

Erdem Roisin Floral-Print Dress in Purple

May 5

May 5 Erdem Roisin Floral-Print Dress in Purple

Countess of Wessex, Dresses

Beulah London Yahvi Midi Dress in Cream

May 5

May 5 Beulah London Yahvi Midi Dress in Cream

Countess of Wessex, Dresses

Etro Floral Print V-Neck Midi Dress in Black

May 5

May 5 Etro Floral Print V-Neck Midi Dress in Black

Crown Princess Mary, Dresses

MaxMara Fosca Taffeta Dress

May 5

May 5 MaxMara Fosca Taffeta Dress

Queen Anne Marie, Dresses

Self Portrait Draped Midi Dress

May 5

May 5 Self Portrait Draped Midi Dress

Duchess of Cambridge, Dresses

Giorgio Armani Belted Long-Sleeve Dress

May 5

May 5 Giorgio Armani Belted Long-Sleeve Dress

Princess Elisabeth, Dresses

Roland Mouret Twisted-Panel Cady Dress

May 5

May 5 Roland Mouret Twisted-Panel Cady Dress

Crown Princess Victoria, Dresses

Victoria Beckham Gathered Midi Dress

May 5

May 5 Victoria Beckham Gathered Midi Dress

Queen Letizia, Dresses

Beulah London Christina Dress in Floral

May 5

May 5 Beulah London Christina Dress in Floral

Countess of Wessex, Dresses

And Me Unlimited Rada Dress

May 5

May 5 And Me Unlimited Rada Dress

Queen Letizia, Dresses

Zimmermann High Tide Buttoned Midi Dress in Purple Ikat Floral

May 4

May 4 Zimmermann High Tide Buttoned Midi Dress in Purple Ikat Floral

Queen Mathilde, Dresses