What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Harald and Queen Sonja host lunch for the President of Palestine

Feb 12, 2026

King Harald and Queen Sonja host lunch for the President of Palestine

Feb 12, 2026

Feb 12, 2026

Latest Find

Featured

Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Princess Marie, Outerwear

All in Hats

Jennifer Behr Voilette Headband in Teal

Jun 21

Jun 21 Jennifer Behr Voilette Headband in Teal

Crown Princess Mette Marit, Hats

Maria Nilsdotter Nocturnal Creatures Tiara

Jun 19

Jun 19 Maria Nilsdotter Nocturnal Creatures Tiara

Crown Princess Victoria, Hats

Jane Taylor Fleur Ruffle Beret

May 29

May 29 Jane Taylor Fleur Ruffle Beret

Duchess of Cambridge, Hats

Jane Taylor Soloman Hat

May 29

May 29 Jane Taylor Soloman Hat

Duchess of Cambridge, Hats

Jane Taylor Dolly Hat

May 29

May 29 Jane Taylor Dolly Hat

Duchess of Cambridge, Hats

Jane Taylor Chestnut Hat

May 29

May 29 Jane Taylor Chestnut Hat

Duchess of Cambridge, Hats

Jane Taylor Georgie Hat

May 29

May 29 Jane Taylor Georgie Hat

Duchess of Cambridge, Hats

Jane Taylor Una Hat

May 29

May 29 Jane Taylor Una Hat

Duchess of Cambridge, Hats

Jane Taylor Bow Percher Hat

May 23

May 23 Jane Taylor Bow Percher Hat

Countess of Wessex, Hats

Lock & Co Felt Daffodil Hat

May 22

May 22 Lock & Co Felt Daffodil Hat

Duchess of Cambridge, Hats

Jane Taylor Beaded Cocktail Hat

May 22

May 22 Jane Taylor Beaded Cocktail Hat

Duchess of Cambridge, Hats

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats

Jane Taylor Roses Vertical Saucer Hat

May 17

May 17 Jane Taylor Roses Vertical Saucer Hat

Crown Princess Mary, Hats

Rosie Olivia Kai Hat in Navy

May 17

May 17 Rosie Olivia Kai Hat in Navy

Zara Phillips, Hats

Jane Taylor Shell Felt Pillbox With Feather & Sequin in Purple

Apr 29

Apr 29 Jane Taylor Shell Felt Pillbox With Feather & Sequin in Purple

Crown Princess Mary, Hats

Philip Treacy OC 153 Hat

Apr 27

Apr 27 Philip Treacy OC 153 Hat

Crown Princess Victoria, Hats

Philip Treacy Sinamay Scroll Hat

Apr 27

Apr 27 Philip Treacy Sinamay Scroll Hat

Princess Madeleine, Hats

Lock & Co Lion Tamer Hat in White

Apr 26

Apr 26 Lock & Co Lion Tamer Hat in White

Hats, Queen Sonja

Jane Taylor Straw Floral and Feather Cocktail Hat

Apr 26

Apr 26 Jane Taylor Straw Floral and Feather Cocktail Hat

Countess of Wessex, Hats

Philip Treacy Flower Slice Hat

Apr 26

Apr 26 Philip Treacy Flower Slice Hat

Zara Phillips, Hats