What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

Latest Find

Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All in Hats

Jun 20

Jun 20 Philip Treacy OC 898 Hat

Heaven

Queen Maxima, Hats

Jun 15

Jun 15 Mathilde Førster Lilac Straw Hat

Heaven

Queen Margrethe, Hats

Jun 10

Jun 10 Polo Ralph Lauren Logo Cotton Cap in Beige

Heaven

Prince Jacques, Hats

May 12

May 12 Emily London Itzel Headpiece with Removable Veil

Heaven

Crown Princess Mette Marit, Hats

May 9

May 9 Tim Mårtenson Pillbox Hat

Sarah Williams

Crown Princess Victoria, Hats

May 9

May 9 MORI Baby Hat in White

Heaven

Prince François, Hats

May 6

May 6 Philip Treacy OC 723 Beret in Beige

Sarah Williams

Princess Charlene, Hats

May 6

May 6 Jane Taylor Floral Headpiece

Sarah Williams

Countess of Wessex, Hats

May 6

May 6 Emily London Graziana Headpiece in Bronze

Heaven

Princess Beatrice, Hats

May 6

May 6 Jane Taylor Pomona Hat in Blue

Heaven

Lady Louise Windsor, Hats

May 6

May 6 Philip Treacy OC 928 Hat in White

Polka Popp

Queen Mathilde, Hats

May 6

May 6 Philip Treacy OC 948 Hat in Light Blue

Heaven

Crown Princess Marie Chantal, Hats

May 6

May 6 Balel Oversized Dome Hat

Sarah Williams

Queen Letizia, Hats

Apr 29

Apr 29 Juliette Botterill Silk Twist Percher Hat in Black

Polka Popp

Zara Phillips, Hats

Apr 9

Apr 9 Sarah Cant Millinery Bouffée Hat

Polka Popp

Zara Phillips, Hats

Apr 9

Apr 9 Lock & Co Mayfair Pillbox Hat in Cobalt Blue

Heaven

Duchess of Cambridge, Hats

Apr 9

Apr 9 Emily London Cressida Headpiece in Navy

Polka Popp

Princess Eugenie, Hats

Apr 9

Apr 9 Juliette Botterill Gladioli Percher

Sarah Williams

Zara Phillips, Hats

Mar 25

Mar 25 Christian Dior Flower Headband

Heaven

Beatrice Casiraghi, Hats

Mar 17

Mar 17 Juliette Botterill Silk Hydrangea Percher Hat

Polka Popp

Zara Phillips, Hats

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 20 Philip Treacy OC 898 Hat

Jun 15 Mathilde Førster Lilac Straw Hat

Jun 10 Polo Ralph Lauren Logo Cotton Cap in Beige

May 12 Emily London Itzel Headpiece with Removable Veil

May 9 Tim Mårtenson Pillbox Hat

May 9 MORI Baby Hat in White

May 6 Philip Treacy OC 723 Beret in Beige

May 6 Jane Taylor Floral Headpiece

May 6 Emily London Graziana Headpiece in Bronze

May 6 Jane Taylor Pomona Hat in Blue

May 6 Philip Treacy OC 928 Hat in White

May 6 Philip Treacy OC 948 Hat in Light Blue

May 6 Balel Oversized Dome Hat

Apr 29 Juliette Botterill Silk Twist Percher Hat in Black

Apr 9 Sarah Cant Millinery Bouffée Hat

Apr 9 Lock & Co Mayfair Pillbox Hat in Cobalt Blue

Apr 9 Emily London Cressida Headpiece in Navy

Apr 9 Juliette Botterill Gladioli Percher

Mar 25 Christian Dior Flower Headband

Mar 17 Juliette Botterill Silk Hydrangea Percher Hat

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