What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

Dec 25, 2025

Latest Find

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Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Princess Sofia, Dresses

All in Lady Louise Windsor

Mary Katrantzou Lamur Dress

Dec 1

Dec 1 Mary Katrantzou Lamur Dress

Countess of Wessex, Dresses, Lady Louise Windsor

Peter Pilotto Flux Chiffon Midi Dress

Dec 1

Dec 1 Peter Pilotto Flux Chiffon Midi Dress

Countess of Wessex, Dresses, Lady Louise Windsor

Roland Mouret Millington Wool-crepe Coat

Nov 12

Nov 12 Roland Mouret Millington Wool-crepe Coat

Countess of Wessex, Outerwear, Lady Louise Windsor

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor

Hobbs Soraya Coat in Merlot

Oct 21

Oct 21 Hobbs Soraya Coat in Merlot

Lady Louise Windsor, Outerwear

Hobbs Imogen Dress in Navy

Oct 21

Oct 21 Hobbs Imogen Dress in Navy

Lady Louise Windsor, Dresses

Chloé Marcie Mini Shoulder Bag in Blush Nude

Aug 26

Aug 26 Chloé Marcie Mini Shoulder Bag in Blush Nude

Lady Louise Windsor, Bags

Hobbs July Dress

Aug 26

Aug 26 Hobbs July Dress

Lady Louise Windsor, Dresses

John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Aug 26

Aug 26 John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Lady Louise Windsor, Shoes

Jane Taylor Animal Print Beret

Aug 26

Aug 26 Jane Taylor Animal Print Beret

Lady Louise Windsor, Hats

LK Bennett Clemence Court Shoes in Dark Pink Suede

Aug 26

Aug 26 LK Bennett Clemence Court Shoes in Dark Pink Suede

Lady Louise Windsor, Shoes

Reiss Mabel Longline Coat in Soft Pink

Aug 26

Aug 26 Reiss Mabel Longline Coat in Soft Pink

Lady Louise Windsor, Outerwear

LK Bennett Clemence Court Shoes in Black Suede

Aug 26

Aug 26 LK Bennett Clemence Court Shoes in Black Suede

Lady Louise Windsor, Shoes

Claudie Pierlot Roselie Dress in Cobalt

Aug 26

Aug 26 Claudie Pierlot Roselie Dress in Cobalt

Lady Louise Windsor, Dresses

Reiss Allie Burnout Dress

Aug 25

Aug 25 Reiss Allie Burnout Dress

Lady Louise Windsor, Dresses

Whiteley Felt Beret with Quill in Black

Aug 20

Aug 20 Whiteley Felt Beret with Quill in Black

Duchess of Cambridge, Autumn Phillips, Hats, Lady Louise Windsor