What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Oct 12, 2025

Latest Find

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Saint Laurent Double-Breasted Tailored Blazer

Meghan Markle, Outerwear

Saint Laurent Double-Breasted Tailored Blazer

Meghan Markle, Outerwear

Meghan Markle, Outerwear

All in Outerwear

Tiger of Sweden Molena Blazer in Blue

Nov 14

Nov 14 Tiger of Sweden Molena Blazer in Blue

Crown Princess Victoria, Outerwear

Mayla Cleo Boucle Jacket in Silver

Nov 13

Nov 13 Mayla Cleo Boucle Jacket in Silver

Crown Princess Victoria, Outerwear

Massimo Dutti Single Breasted Linen Blazer in Pink

Nov 13

Nov 13 Massimo Dutti Single Breasted Linen Blazer in Pink

Crown Princess Mary, Outerwear

Roland Mouret Millington Wool-crepe Coat

Nov 12

Nov 12 Roland Mouret Millington Wool-crepe Coat

Countess of Wessex, Outerwear, Lady Louise Windsor

Uterque Houndstooth Blazer

Nov 11

Nov 11 Uterque Houndstooth Blazer

Queen Letizia, Outerwear

Zara Tweed Jacket with Poplin in Black

Nov 11

Nov 11 Zara Tweed Jacket with Poplin in Black

Princess Beatrice, Outerwear, Camille Gottlieb

Stella McCartney Double-breasted Belted Felt Coat

Nov 10

Nov 10 Stella McCartney Double-breasted Belted Felt Coat

Meghan Markle, Outerwear

Armani Buttoned Wool Coat in Black

Nov 10

Nov 10 Armani Buttoned Wool Coat in Black

Countess of Wessex, Outerwear

Gabriela Hearst Isa Shearling Jacket

Nov 9

Nov 9 Gabriela Hearst Isa Shearling Jacket

Countess of Wessex, Outerwear

Emporio Armani Double Breasted Collarless Jacket in White

Nov 9

Nov 9 Emporio Armani Double Breasted Collarless Jacket in White

Princess Marie, Outerwear

Louis Vuitton Grey Midi Coat

Nov 9

Nov 9 Louis Vuitton Grey Midi Coat

Outerwear, Princess Charlene

Massimo Dutti Long Wool Coat with Belt

Nov 9

Nov 9 Massimo Dutti Long Wool Coat with Belt

Meghan Markle, Outerwear

Zara Open Front Cape in Black

Nov 9

Nov 9 Zara Open Front Cape in Black

Queen Letizia, Outerwear, Princess Madeleine

LK Bennett Faux Fur Bolero

Nov 9

Nov 9 LK Bennett Faux Fur Bolero

Crown Princess Victoria, Outerwear

Acne Studios Herringbone Check Jacket in Brown and White

Nov 7

Nov 7 Acne Studios Herringbone Check Jacket in Brown and White

Crown Princess Victoria, Outerwear

Maje Vanda Plaid Blazer

Nov 7

Nov 7 Maje Vanda Plaid Blazer

Princess Marie, Outerwear

Sentaler Wrap Coat in Navy

Nov 7

Nov 7 Sentaler Wrap Coat in Navy

Meghan Markle, Outerwear

Emporio Armani Double Breasted Jacket in Purple

Nov 6

Nov 6 Emporio Armani Double Breasted Jacket in Purple

Princess Marie, Outerwear

Sandro Megève Coat in Black

Nov 6

Nov 6 Sandro Megève Coat in Black

Princess Beatrice, Outerwear

Burberry Crochet-Appliquéd Cotton Trench Coat

Nov 6

Nov 6 Burberry Crochet-Appliquéd Cotton Trench Coat

Princess Beatrice, Outerwear