What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends Opening of Parliament Concert

Sep 9, 2025

Swedish Royal Family attends Opening of Parliament Concert

Sep 9, 2025

Sep 9, 2025

Latest Find

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Zara Metal Sheet Earrings

Princess Catharina-Amalia, Accessories, Earrings

Zara Metal Sheet Earrings

Princess Catharina-Amalia, Accessories, Earrings

Princess Catharina-Amalia, Accessories, Earrings

All in Outerwear

Zara Floral Print Kimono with Button

Feb 22

Feb 22 Zara Floral Print Kimono with Button

Princess Caroline, Outerwear

Chanel Fur-Trimmed Floral Brocade Coat

Feb 22

Feb 22 Chanel Fur-Trimmed Floral Brocade Coat

Princess Caroline, Outerwear

Hugo Boss Jabilta Blazer in Navy

Feb 21

Feb 21 Hugo Boss Jabilta Blazer in Navy

Crown Princess Mary, Outerwear

Hugo Boss Komina Tweed Fringe Collarless Jacket in White

Feb 21

Feb 21 Hugo Boss Komina Tweed Fringe Collarless Jacket in White

Crown Princess Mary, Outerwear

Hugo Boss Cafyna Coat in Powder Pink

Feb 21

Feb 21 Hugo Boss Cafyna Coat in Powder Pink

Crown Princess Mary, Outerwear

Odd Molly Rebecka Cardigan

Feb 15

Feb 15 Odd Molly Rebecka Cardigan

Crown Princess Victoria, Outerwear

Joseph Peplum Blazer in Black

Feb 15

Feb 15 Joseph Peplum Blazer in Black

Crown Princess Victoria, Outerwear

Altewai Saome Oversized Jacket

Feb 15

Feb 15 Altewai Saome Oversized Jacket

Crown Princess Victoria, Outerwear

By Malene Birger Gacio Jacket

Feb 15

Feb 15 By Malene Birger Gacio Jacket

Crown Princess Victoria, Outerwear

Anine Bing Embroidered Jacket

Feb 15

Feb 15 Anine Bing Embroidered Jacket

Crown Princess Victoria, Outerwear

Busnel Coco Cardigan

Feb 15

Feb 15 Busnel Coco Cardigan

Crown Princess Victoria, Outerwear

Busnel Carla Cardigan

Feb 15

Feb 15 Busnel Carla Cardigan

Crown Princess Victoria, Outerwear

Gant Pinstriped Blazer

Feb 15

Feb 15 Gant Pinstriped Blazer

Crown Princess Victoria, Outerwear

Gant Diamond G Double-Breasted Blazer

Feb 15

Feb 15 Gant Diamond G Double-Breasted Blazer

Crown Princess Victoria, Outerwear

Chanel Tweed Open-Front Jacket

Feb 15

Feb 15 Chanel Tweed Open-Front Jacket

Princess Caroline, Outerwear

Chanel Contrast Tweed Duffle Coat

Feb 15

Feb 15 Chanel Contrast Tweed Duffle Coat

Princess Alexandra Monaco, Princess Caroline, Outerwear

Giorgio Armani Peruvian Jacquard Jacket

Feb 15

Feb 15 Giorgio Armani Peruvian Jacquard Jacket

Queen Mathilde, Outerwear

Chanel Tweed Embellished Closure Detail Jacket

Feb 15

Feb 15 Chanel Tweed Embellished Closure Detail Jacket

Princess Caroline, Outerwear

Tiger of Sweden Tiffney Jacket

Feb 14

Feb 14 Tiger of Sweden Tiffney Jacket

Crown Princess Victoria, Outerwear

Alexander McQueen Fine-Knit Lace Trimmed Jacket in Black

Feb 14

Feb 14 Alexander McQueen Fine-Knit Lace Trimmed Jacket in Black

Grand Duchess Maria Teresa, Outerwear