What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

Oct 31, 2025

Latest Find

Featured

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All in Outerwear

Paul Smith Double-Breasted Tuxedo Blazer With Satin Details in Black

May 1

May 1 Paul Smith Double-Breasted Tuxedo Blazer With Satin Details in Black

Crown Princess Mary, Outerwear, Princess Isabella

Fat Face Sussex Four Pocket Jacket

May 1

May 1 Fat Face Sussex Four Pocket Jacket

Countess of Wessex, Outerwear

Prada Outlined Peter Pan Coat

May 1

May 1 Prada Outlined Peter Pan Coat

Countess of Wessex, Outerwear

Prada Ruffle Trim Jacket

May 1

May 1 Prada Ruffle Trim Jacket

Crown Princess Mary, Outerwear

Prada Neutral Tie-Dye Cardigan

May 1

May 1 Prada Neutral Tie-Dye Cardigan

Crown Princess Mary, Outerwear

Prada Beaded Blazer

May 1

May 1 Prada Beaded Blazer

Crown Princess Mary, Outerwear

Prada Tie-Dye Cardigan

May 1

May 1 Prada Tie-Dye Cardigan

Crown Princess Mary, Outerwear

Prada Wool & Silk-Blend Embellished Jacket

May 1

May 1 Prada Wool & Silk-Blend Embellished Jacket

Crown Princess Mary, Outerwear

Prada Virgin Wool Embellished Blazer

May 1

May 1 Prada Virgin Wool Embellished Blazer

Crown Princess Mary, Outerwear

Prada Striped Evening Jacket

May 1

May 1 Prada Striped Evening Jacket

Crown Princess Mary, Outerwear

Prada Crochet Accented Coat

Apr 30

Apr 30 Prada Crochet Accented Coat

Crown Princess Mary, Outerwear

Giorgio Armani Jacquard Overcoat

Apr 30

Apr 30 Giorgio Armani Jacquard Overcoat

Grand Duchess Maria Teresa, Outerwear

Gucci Tie Front Jacket in Black

Apr 30

Apr 30 Gucci Tie Front Jacket in Black

Charlotte Casiraghi, Outerwear

Gucci Metallic Boxy Crew Neck Jacket

Apr 30

Apr 30 Gucci Metallic Boxy Crew Neck Jacket

Charlotte Casiraghi, Outerwear

Chanel HC Sequin-Embellished Appliqué Jacket

Apr 30

Apr 30 Chanel HC Sequin-Embellished Appliqué Jacket

Princess Caroline, Outerwear

Giorgio Armani Wool-Barathea Single-Breasted Jacket in Lilla

Apr 29

Apr 29 Giorgio Armani Wool-Barathea Single-Breasted Jacket in Lilla

Queen Mathilde, Outerwear

Maje Visala Tweed-Effect Cardigan

Apr 28

Apr 28 Maje Visala Tweed-Effect Cardigan

Princess Beatrice, Outerwear

Massimo Dutti Heathered Wool Coat

Apr 28

Apr 28 Massimo Dutti Heathered Wool Coat

Outerwear, Princess Catharina-Amalia, Queen Maxima

Boohoo Pu Sleeve Oversized Varsity Jacket in Black

Apr 27

Apr 27 Boohoo Pu Sleeve Oversized Varsity Jacket in Black

Outerwear, Princess Ariane

Andiata Jane Blazer in Hazel

Apr 27

Apr 27 Andiata Jane Blazer in Hazel

Crown Princess Victoria, Outerwear