What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

Escada Grommet Tie Front Blazer

Queen Sofia, Outerwear

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Queen Sofia, Outerwear

All in Outerwear

Anine Bing Hunter Coat in Brown

Dec 17

Dec 17 Anine Bing Hunter Coat in Brown

Meghan Markle, Outerwear

Miu Miu Cotton-Trimmed Cashmere-Jacquard Cardigan in Red

Dec 17

Dec 17 Miu Miu Cotton-Trimmed Cashmere-Jacquard Cardigan in Red

Duchess of Cambridge, Outerwear

Mango Twin Herringbone Wool-Blend Blazer in Ecru

Dec 16

Dec 16 Mango Twin Herringbone Wool-Blend Blazer in Ecru

Queen Letizia, Outerwear

Bonpoint Tuli Embroidered Sleeveless Jacket

Dec 15

Dec 15 Bonpoint Tuli Embroidered Sleeveless Jacket

Princess Gabriella, Outerwear

Alberta Ferretti Silk Pleated Coat in Lilac

Dec 13

Dec 13 Alberta Ferretti Silk Pleated Coat in Lilac

Crown Princess Mette Marit, Outerwear

S Max Mara Abstract Print Coat Dress

Dec 13

Dec 13 S Max Mara Abstract Print Coat Dress

Princess Beatrice, Outerwear

Sandro Vision Herringbone Jacket

Dec 13

Dec 13 Sandro Vision Herringbone Jacket

Princess Beatrice, Outerwear

ASOS Striped Jacket

Dec 13

Dec 13 ASOS Striped Jacket

Princess Beatrice, Outerwear

Maje Apte Sequin Blazer in Black

Dec 13

Dec 13 Maje Apte Sequin Blazer in Black

Princess Beatrice, Outerwear

H&M Wool-Blend Coat in Beige

Dec 11

Dec 11 H&M Wool-Blend Coat in Beige

Princess Alexia, Outerwear

By Malina Elsa Fur Jacket in Black

Dec 11

Dec 11 By Malina Elsa Fur Jacket in Black

Princess Madeleine, Outerwear

ASOS Jacket in Bouclé with PU Detail

Dec 11

Dec 11 ASOS Jacket in Bouclé with PU Detail

Princess Beatrice, Outerwear

Carolina Herrera Fur-Trimmed Wool-Blend Jacket

Dec 9

Dec 9 Carolina Herrera Fur-Trimmed Wool-Blend Jacket

HGD Stéphanie, Outerwear

Pale Cloud Celista Coat

Dec 9

Dec 9 Pale Cloud Celista Coat

Princess Ingrid-Alexandra, Outerwear

Really Wild Pembridge Coat in Navy Glitter

Dec 8

Dec 8 Really Wild Pembridge Coat in Navy Glitter

Zara Phillips, Outerwear

Catherine Walker Beau Tie Coat in Red

Dec 8

Dec 8 Catherine Walker Beau Tie Coat in Red

Duchess of Cambridge, Outerwear

Victoria Beckham Belted Cotton-Velvet Trench Coat

Dec 7

Dec 7 Victoria Beckham Belted Cotton-Velvet Trench Coat

Countess of Wessex, Outerwear

Me+Em Italian Wool Swing Pea Coat in Khaki

Dec 7

Dec 7 Me+Em Italian Wool Swing Pea Coat in Khaki

Zara Phillips, Outerwear

Toteme Robe Coat in Eggnog

Dec 7

Dec 7 Toteme Robe Coat in Eggnog

Crown Princess Victoria, Outerwear

Erdem Tegan Jacket

Dec 6

Dec 6 Erdem Tegan Jacket

Princess Beatrice, Outerwear