What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima and Princess Catharina-Amalia attend UN General Assembly - Day 3

Sep 25, 2025

Queen Maxima and Princess Catharina-Amalia attend UN General Assembly - Day 3

Sep 25, 2025

Sep 25, 2025

Latest Find

Featured

Max Mara Paolore Coat

Crown Princess Mette Marit, Outerwear

Max Mara Paolore Coat

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All in Outerwear

Elise Gug Bianca Jacket

May 22

May 22 Elise Gug Bianca Jacket

Outerwear, Princess Benedikte

Musto Action Primaloft Gilet in True Navy

May 22

May 22 Musto Action Primaloft Gilet in True Navy

Zara Phillips, Outerwear

Taller Marmo Toro Fantasma Fil-Coupé Coat

May 21

May 21 Taller Marmo Toro Fantasma Fil-Coupé Coat

Crown Princess Mary, Outerwear

Chanel Cotton Tweed Jacket in Black

May 21

May 21 Chanel Cotton Tweed Jacket in Black

Tatiana Casiraghi, Outerwear

Paule Ka Wool Blend Coat

May 21

May 21 Paule Ka Wool Blend Coat

HGD Stéphanie, Outerwear

Zara Long Blazer with Inverted Lapel Collar in Green

May 20

May 20 Zara Long Blazer with Inverted Lapel Collar in Green

Crown Princess Victoria, Outerwear

Max Mara Agadir Wool Collarless Coat

May 17

May 17 Max Mara Agadir Wool Collarless Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Ralph Lauren Herringbone Wool-Blend Blazer

May 16

May 16 Ralph Lauren Herringbone Wool-Blend Blazer

Crown Princess Mary, Outerwear, Princess Josephine

Laurie & Jules Beatriz Navy Velvet Coat

May 15

May 15 Laurie & Jules Beatriz Navy Velvet Coat

Countess of Wessex, Outerwear

Gucci Wool Ruffled Blazer

May 15

May 15 Gucci Wool Ruffled Blazer

Princess Astrid, Outerwear

Gucci Embroidered Tweed Jacket

May 15

May 15 Gucci Embroidered Tweed Jacket

Princess Astrid, Outerwear

Dries Van Noten Dana Coat

May 14

May 14 Dries Van Noten Dana Coat

Princess Astrid, Outerwear

Gucci Cinch Waist Tweed Jacket

May 14

May 14 Gucci Cinch Waist Tweed Jacket

Princess Astrid, Outerwear

Gucci Wool Silk Jacket With Plisse Detail

May 14

May 14 Gucci Wool Silk Jacket With Plisse Detail

Princess Astrid, Outerwear

Gucci Rose Garden Printed Silk Cardigan

May 14

May 14 Gucci Rose Garden Printed Silk Cardigan

Princess Astrid, Outerwear

Armani Collezioni Wave-Matelassé Jacquard Coat

May 14

May 14 Armani Collezioni Wave-Matelassé Jacquard Coat

Grand Duchess Maria Teresa, Outerwear

Zara Faux Leather Trench Coat in Brown

May 14

May 14 Zara Faux Leather Trench Coat in Brown

Camille Gottlieb, Outerwear

Gucci Grosgrain-Trimmed Cady Blazer in Red

May 11

May 11 Gucci Grosgrain-Trimmed Cady Blazer in Red

Princess Astrid, Outerwear

Dolce & Gabbana Leopard Print Jacket

May 11

May 11 Dolce & Gabbana Leopard Print Jacket

Princess Astrid, Outerwear

Anne Fontaine Prima Cardigan

May 11

May 11 Anne Fontaine Prima Cardigan

HGD Stéphanie, Outerwear