What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Vest

Princess Catharina-Amalia, Tops

Reformation Taryn Vest

Princess Catharina-Amalia, Tops

Princess Catharina-Amalia, Tops

All in Outerwear

Scanlan Theodore Tailored Crepe Jacket in Safari

Apr 16

Apr 16 Scanlan Theodore Tailored Crepe Jacket in Safari

Crown Princess Mary, Outerwear

Dries Van Noten Beau Double-breasted Blazer in Blue Twill

Apr 14

Apr 14 Dries Van Noten Beau Double-breasted Blazer in Blue Twill

Queen Maxima, Outerwear

Helmut Lang Leather-trimmed Wool-blend Crepe Blazer

Apr 14

Apr 14 Helmut Lang Leather-trimmed Wool-blend Crepe Blazer

Crown Princess Mary, Outerwear

Alicia Audrey The Oversize Coat

Apr 13

Apr 13 Alicia Audrey The Oversize Coat

Queen Maxima, Outerwear

Emporio Armani Froissé Viscose Lapel Jacket in Rosa Chiaro

Apr 12

Apr 12 Emporio Armani Froissé Viscose Lapel Jacket in Rosa Chiaro

Princess Charlene, Outerwear

Emporio Armani Gradient Checked Jacquard Jacket

Apr 12

Apr 12 Emporio Armani Gradient Checked Jacquard Jacket

Princess Charlene, Outerwear

Loewe Collarless V Neck Coat

Apr 12

Apr 12 Loewe Collarless V Neck Coat

Countess of Wessex, Outerwear

ME and EM Military Button Blazer

Apr 11

Apr 11 ME and EM Military Button Blazer

Countess of Wessex, Outerwear, Lady Louise Windsor

IKKS Short Jacket with Shoulder Tabs

Apr 9

Apr 9 IKKS Short Jacket with Shoulder Tabs

Infanta Sofia, Outerwear

Catherine Walker Evie Coat in Pink

Apr 9

Apr 9 Catherine Walker Evie Coat in Pink

Countess of Wessex, Outerwear

Antra Suki Coat Dress in Black Velvet

Apr 7

Apr 7 Antra Suki Coat Dress in Black Velvet

Princess Beatrice, Outerwear, Princess Eugenie

Massimo Dutti Cropped Jacket with Contrast Buttons

Apr 5

Apr 5 Massimo Dutti Cropped Jacket with Contrast Buttons

Crown Princess Victoria, Outerwear

Krohn Double Breasted Suit Jacket

Apr 5

Apr 5 Krohn Double Breasted Suit Jacket

Outerwear, Crown Princess Mette Marit

Andiata Chelle Blazer

Apr 4

Apr 4 Andiata Chelle Blazer

Princess Sofia, Outerwear

Chanel Tweed Check Jacket in Black, White, Gold & Silver

Apr 2

Apr 2 Chanel Tweed Check Jacket in Black, White, Gold & Silver

Charlotte Casiraghi, Outerwear

Columbia Bird Mountain™ Ski Synthetic Down Jacket in White/Tradewinds Grey

Apr 2

Apr 2 Columbia Bird Mountain™ Ski Synthetic Down Jacket in White/Tradewinds Grey

Camille Gottlieb, Outerwear

Giorgio Armani Mulberry Silk Single-Breasted Jacket

Mar 30

Mar 30 Giorgio Armani Mulberry Silk Single-Breasted Jacket

Queen Mathilde, Outerwear, Meghan Markle

Coster Copenhagen Ada Blazer

Mar 30

Mar 30 Coster Copenhagen Ada Blazer

Princess Sofia, Outerwear

Giambattista Valli Concealed Front Fastening Jacket

Mar 30

Mar 30 Giambattista Valli Concealed Front Fastening Jacket

Crown Princess Victoria, Outerwear

Caroline Biss Fitted Long Blazer in Sun

Mar 29

Mar 29 Caroline Biss Fitted Long Blazer in Sun

Queen Mathilde, Outerwear