What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Västgötamiddag

May 21, 2026

Crown Princess Victoria attends Västgötamiddag

May 21, 2026

May 21, 2026

Latest Find

Featured

Newhouse Livia Knitted Top

Crown Princess Victoria, Tops

Newhouse Livia Knitted Top

Crown Princess Victoria, Tops

Crown Princess Victoria, Tops

All in Outerwear

Elie Saab Sequin Blazer

May 15

May 15 Elie Saab Sequin Blazer

Grand Duchess Maria Teresa, Outerwear

ME and EM Heritage Fitted Woven Jacket

May 14

May 14 ME and EM Heritage Fitted Woven Jacket

Countess of Wessex, Outerwear

Max Mara Mutilita Blazer in Ivory

May 13

May 13 Max Mara Mutilita Blazer in Ivory

Princess Charlene, Outerwear

Edeline Lee Lola Jacket in Cornflower

May 13

May 13 Edeline Lee Lola Jacket in Cornflower

Duchess of Cambridge, Outerwear

Apostrophe Straight-Cut Tweed Jacket

May 12

May 12 Apostrophe Straight-Cut Tweed Jacket

Queen Sonja, Outerwear

Barbour Classic Beadnell Jacket

May 11

May 11 Barbour Classic Beadnell Jacket

Princess Charlene, Outerwear

La Coqueta Kids Selvas Cotton Cardigan

May 10

May 10 La Coqueta Kids Selvas Cotton Cardigan

Prince Charles, Outerwear, Prince François

Max Mara Riom Blazer

May 10

May 10 Max Mara Riom Blazer

Countess of Wessex, Outerwear

Max Mara Mutilita Blazer

May 7

May 7 Max Mara Mutilita Blazer

Crown Princess Mary, Outerwear

Andiata Cinnifer Blazer in Black

May 5

May 5 Andiata Cinnifer Blazer in Black

Princess Sofia, Outerwear

Arma Emy Jacket in Beige

May 4

May 4 Arma Emy Jacket in Beige

Crown Princess Mary, Outerwear

Reiss Hybrid Overcoat

May 2

May 2 Reiss Hybrid Overcoat

Prince Alexander, Prince Gabriel, Prince Julian, Outerwear

Andiata Rheta Blazer Dress in Cream

May 2

May 2 Andiata Rheta Blazer Dress in Cream

Crown Princess Victoria, Outerwear

Andiata Rheta Blazer Dress in Morning Mist

May 2

May 2 Andiata Rheta Blazer Dress in Morning Mist

Princess Sofia, Outerwear

Max Mara Fresia Jacket

May 2

May 2 Max Mara Fresia Jacket

Princess Charlene, Outerwear

Amaia Crepe de Chine Cape

May 1

May 1 Amaia Crepe de Chine Cape

Princess Ines, Outerwear

Claire Mischevani Emilia Cape in Red

Apr 30

Apr 30 Claire Mischevani Emilia Cape in Red

HGD Stéphanie, Outerwear

Friki Double Breasted Jacket

Apr 30

Apr 30 Friki Double Breasted Jacket

Prince Alexander, Prince Gabriel, Prince Julian, Outerwear

Tartine et Chocolat Button Jacket

Apr 30

Apr 30 Tartine et Chocolat Button Jacket

Princess Adrienne, Outerwear, Princess Leonore

Safiyaa Double Breasted Lucilla Jacket

Apr 30

Apr 30 Safiyaa Double Breasted Lucilla Jacket

Princess Madeleine, Outerwear