What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All in Princess Alexandra

Gap Floral Mini Skirt

Aug 2

Aug 2 Gap Floral Mini Skirt

Princess Alexandra, Bottoms

Elie Saab Fall 2009 One Shoulder Draped Gown in Blue

Jul 28

Jul 28 Elie Saab Fall 2009 One Shoulder Draped Gown in Blue

Grand Duchess Maria Teresa, Gowns, Princess Alexandra

Jul 12

Jul 12 Ba&Sh Lua Top

Princess Alexandra, Tops

Minelli Shellye Wedges

Jul 12

Jul 12 Minelli Shellye Wedges

Princess Alexandra, Shoes

Chanel Classic Wallet on Chain

Jun 19

Jun 19 Chanel Classic Wallet on Chain

Queen Silvia, Bags, Duchess of Cambridge, Princess Alexandra

Furla Circe Pochette

Jun 3

Jun 3 Furla Circe Pochette

Princess Alexandra, Bags

Elie Saab Couture Sleeveless Draped Wedding Gown

Apr 29

Apr 29 Elie Saab Couture Sleeveless Draped Wedding Gown

Princess Alexandra, Gowns

Valentino Wool and Cashmere Cape

Apr 22

Apr 22 Valentino Wool and Cashmere Cape

Princess Alexandra, Outerwear

Dandy & Brooks Chloe Jacket in Black

Mar 4

Mar 4 Dandy & Brooks Chloe Jacket in Black

Princess Alexandra, Outerwear

Ba&Sh Embroidered Eyelet Top

Feb 26

Feb 26 Ba&Sh Embroidered Eyelet Top

Princess Alexandra, Tops

Sézane Polka-Dot Wrap Dress

Feb 26

Feb 26 Sézane Polka-Dot Wrap Dress

Princess Alexandra, Dresses

Elie Saab Strapless Pleated Gown

Feb 26

Feb 26 Elie Saab Strapless Pleated Gown

Princess Alexandra, Gowns

Kenzo Multicolour Dress with Printed Trim

Feb 18

Feb 18 Kenzo Multicolour Dress with Printed Trim

Princess Alexandra, Princess Tessy, Dresses

Natan Contrast Tweed Jacket

Feb 16

Feb 16 Natan Contrast Tweed Jacket

Princess Alexandra, Outerwear, HGD Stéphanie

Oscar de la Renta Caped Caftan Gown

Jan 24

Jan 24 Oscar de la Renta Caped Caftan Gown

Princess Alexandra, Gowns

Max Mara Satrapo Coat

Nov 18

Nov 18 Max Mara Satrapo Coat

Grand Duchess Maria Teresa, Outerwear, Princess Alexandra

Christian Dior Brocade Flared Dress

Oct 19

Oct 19 Christian Dior Brocade Flared Dress

Princess Alexandra, Dresses

Christian Dior Miss Dior Pumps in Nude Leather

Oct 17

Oct 17 Christian Dior Miss Dior Pumps in Nude Leather

Princess Alexandra, Shoes

Liu Jo Floral-Print Wrap Dress

Oct 14

Oct 14 Liu Jo Floral-Print Wrap Dress

Princess Alexandra, Dresses

Prada Floral Embroidered Duster Coat

Oct 13

Oct 13 Prada Floral Embroidered Duster Coat

Princess Alexandra, Outerwear