What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 23, 2026

Danish Royal Family attends wedding of Count Gregers Ahlefeldt-Laurvig-Bille and Cecilie Juhl

August 23, 2026

On Saturday, members of the Danish Royal Family attended the wedding of Count Gregers Ahlefeldt-Laurvig-Bille and Cecilie Juhl

August 23, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 18 Missoni Embroidered Viscose Blend Top

Jul 17 Self-Portrait Prairie Lace Midi-Dress

Jun 1 Pierre-Louis Mascia Aloe Graphic-print Silk Shirt

Jun 1 Pierre-Louis Mascia Febo Palazzo Trousers

Mar 27 Banana Republic Paisley Dress

Mar 27 Milly Silk Print Dress

Mar 27 Tod's Gladiator Platform Sandals

Feb 2 Prada Spazzolato Point-Toe Bow Pumps

Feb 2 Etro Printed Satin Trim Coat

Jun 26 Viktor & Rolf Leather Heels

Jun 26 Viktor & Rolf Satin Flower Mini Dress

Apr 10 Viktor & Rolf Exaggerated Vamp Pumps

Apr 10 Viktor & Rolf Canister Clutch

Feb 24 Missoni Wiggly Knit Mini Dress

Feb 20 Zara Beaded Tweed Coat

Oct 17 M Missoni Patterned Trousers

Oct 17 M Missoni Patterned T-Shirt

Oct 17 Viktor & Rolf Ribbon Print Satin Dress

Oct 17 Viktor & Rolf Trench Coat

Oct 17 Viktor & Rolf Textured Wool Jacket

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