What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

Oct 31, 2025

Latest Find

Featured

Penelope Chilvers Cassidy Cowboy Boots

Countess of Wessex, Shoes

Penelope Chilvers Cassidy Cowboy Boots

Countess of Wessex, Shoes

Countess of Wessex, Shoes

All in Princess Marie

Georg Jensen Dew Drop Earrings in Blue Topaz

Nov 15

Nov 15 Georg Jensen Dew Drop Earrings in Blue Topaz

Princess Marie, Accessories, Earrings, Crown Princess Mary, Princess Josephine

Hugo Boss Banora Blouse in White

Nov 9

Nov 9 Hugo Boss Banora Blouse in White

Crown Princess Mary, Tops, Princess Marie, Queen Letizia, Crown Princess Mette Marit

Zara Track Heel Ankle Boots in Black

Nov 9

Nov 9 Zara Track Heel Ankle Boots in Black

Princess Marie, Shoes

Sandro Split Leather Belt in Navy

Nov 9

Nov 9 Sandro Split Leather Belt in Navy

Princess Marie, Accessories

Emporio Armani Double Breasted Collarless Jacket in White

Nov 9

Nov 9 Emporio Armani Double Breasted Collarless Jacket in White

Princess Marie, Outerwear

Gianvito Rossi Closed Toe Pumps in Grey Suede

Nov 7

Nov 7 Gianvito Rossi Closed Toe Pumps in Grey Suede

Shoes, Princess Marie

Maje Maud Ribbed Knit Top in Grey

Nov 7

Nov 7 Maje Maud Ribbed Knit Top in Grey

Princess Marie, Tops

Maje Panda Plaid Trousers

Nov 7

Nov 7 Maje Panda Plaid Trousers

Princess Marie, Bottoms

Maje Vanda Plaid Blazer

Nov 7

Nov 7 Maje Vanda Plaid Blazer

Princess Marie, Outerwear

Maje Rilila Midi Dress

Nov 6

Nov 6 Maje Rilila Midi Dress

Princess Marie, Dresses

Emporio Armani Double Breasted Jacket in Purple

Nov 6

Nov 6 Emporio Armani Double Breasted Jacket in Purple

Princess Marie, Outerwear

Naledi Copenhagen NB11 Ostrich Clutch in Purple

Nov 6

Nov 6 Naledi Copenhagen NB11 Ostrich Clutch in Purple

Princess Marie, Bags

Maje Romea Dress in Green

Nov 5

Nov 5 Maje Romea Dress in Green

Princess Marie, Dresses

Tara Jarmon Flat Folded Blouse in White

Nov 5

Nov 5 Tara Jarmon Flat Folded Blouse in White

Princess Marie, Tops

Ralph Lauren Soft Ricky Tote Bag in Light Brown

Nov 3

Nov 3 Ralph Lauren Soft Ricky Tote Bag in Light Brown

Crown Princess Mary, Bags, Princess Marie

Zara Spade Print Dress

Oct 29

Oct 29 Zara Spade Print Dress

Princess Beatrice, Dresses, Princess Marie

Christine Hvelplund Diamond Drop Earrings

Oct 8

Oct 8 Christine Hvelplund Diamond Drop Earrings

Princess Marie, Earrings, Accessories

Giorgio Armani Military-Inspired Jacket in Black

Sep 30

Sep 30 Giorgio Armani Military-Inspired Jacket in Black

Princess Marie, Outerwear

Carlend Copenhagen Aicha Clutch in Black Croco

Sep 17

Sep 17 Carlend Copenhagen Aicha Clutch in Black Croco

Crown Princess Mary, Bags, Princess Marie, Queen Maxima

By Malene Birger Koonia Reptile Clutch

Sep 17

Sep 17 By Malene Birger Koonia Reptile Clutch

Crown Princess Victoria, Bags, Princess Marie