What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria supports Child Diabetes Foundation's Fight against Type 1 Diabetes

Nov 5, 2025

Crown Princess Victoria supports Child Diabetes Foundation's Fight against Type 1 Diabetes

Nov 5, 2025

Nov 5, 2025

Latest Find

Featured

Natan Doudou Top in Light Blue

Queen Maxima, Tops

Natan Doudou Top in Light Blue

Queen Maxima, Tops

Queen Maxima, Tops

All in Princess Sofia

Emma Israelsson Dove Pin Earrings in Golden

Dec 13

Dec 13 Emma Israelsson Dove Pin Earrings in Golden

Princess Sofia, Accessories, Earrings

Andiata Aislayne Merino Knit Dress

Dec 13

Dec 13 Andiata Aislayne Merino Knit Dress

Princess Sofia, Dresses

LWL Jewelry Petite Teardrop Earrings

Dec 11

Dec 11 LWL Jewelry Petite Teardrop Earrings

Princess Sofia, Accessories, Earrings, Crown Princess Victoria

LWL Jewelry Diamond Creole 40mm Hoop Earrings

Dec 6

Dec 6 LWL Jewelry Diamond Creole 40mm Hoop Earrings

Princess Sofia, Accessories, Earrings

Viktoria Chan Allie Pleated Top

Dec 6

Dec 6 Viktoria Chan Allie Pleated Top

Princess Sofia, Tops

Hugo Boss Narila Dress

Dec 5

Dec 5 Hugo Boss Narila Dress

Princess Sofia, Dresses

Seeberger Beanie with Bow Trim

Dec 5

Dec 5 Seeberger Beanie with Bow Trim

Princess Sofia, Hats

Designers Remix Quilted Clutch

Nov 22

Nov 22 Designers Remix Quilted Clutch

Princess Sofia, Bags

By Malina Penny Blouse in Wild Blossom

Nov 18

Nov 18 By Malina Penny Blouse in Wild Blossom

Princess Sofia, Tops

Maria Nilsdotter Kaleidoscope Earrings

Nov 6

Nov 6 Maria Nilsdotter Kaleidoscope Earrings

Princess Sofia, Accessories, Earrings

Maria Nilsdotter Claw Bracelet

Nov 6

Nov 6 Maria Nilsdotter Claw Bracelet

Princess Sofia, Accessories, Bracelet

Ole Lynggaard Nature Ring

Oct 28

Oct 28 Ole Lynggaard Nature Ring

Princess Sofia, Accessories, Rings

Ole Lynggaard Shooting Stars Bracelet

Oct 28

Oct 28 Ole Lynggaard Shooting Stars Bracelet

Princess Sofia, Bracelet, Accessories

2nd Day Leona Brushed Coat

Oct 28

Oct 28 2nd Day Leona Brushed Coat

Princess Sofia, Outerwear

Omega De Ville Prestige Co-Axial 32.7mm Watch in Steel

Oct 28

Oct 28 Omega De Ville Prestige Co-Axial 32.7mm Watch in Steel

Princess Sofia, Accessories, Watches

Ahlvar Yana Pleated Skirt in Powder

Oct 28

Oct 28 Ahlvar Yana Pleated Skirt in Powder

Princess Sofia, Bottoms

Flattered Lisa Leather Boots in Sand

Oct 28

Oct 28 Flattered Lisa Leather Boots in Sand

Princess Sofia, Shoes

Sania D'Mina Elena Pumps in Black Suede

Oct 17

Oct 17 Sania D'Mina Elena Pumps in Black Suede

Princess Sofia, Shoes

Andiata Yael Knit Top in White

Oct 15

Oct 15 Andiata Yael Knit Top in White

Princess Sofia, Tops

Andiata Gytta Trousers in White

Oct 15

Oct 15 Andiata Gytta Trousers in White

Princess Sofia, Bottoms, Crown Princess Mary, Crown Princess Victoria