What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

Jun 15, 2025

Latest Find

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Stella McCartney Nylon Clutch

Princess Madeleine, Bags

Stella McCartney Nylon Clutch

Princess Madeleine, Bags

Princess Madeleine, Bags

All in Princess Sofia

Orrling Jewellery London Blue Topaz Earrings

Dec 10

Dec 10 Orrling Jewellery London Blue Topaz Earrings

Princess Sofia, Accessories, Earrings

Cartier Panthère de Cartier Mini Bag in Black Sequin

Dec 10

Dec 10 Cartier Panthère de Cartier Mini Bag in Black Sequin

Princess Sofia, Bags

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Nov 21

Nov 21 Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Day Birger et Mikkelsen Wagner Trousers in Black

Nov 21

Nov 21 Day Birger et Mikkelsen Wagner Trousers in Black

Princess Sofia, Bottoms

Stockh lm Studio Lillie Cape in Camel

Nov 21

Nov 21 Stockh lm Studio Lillie Cape in Camel

Princess Sofia, Outerwear

Stockh lm Studio Kelly Sweater

Nov 20

Nov 20 Stockh lm Studio Kelly Sweater

Princess Sofia, Tops

Stockh lm Studio Andrea Trousers

Nov 20

Nov 20 Stockh lm Studio Andrea Trousers

Princess Sofia, Bottoms

Stockh lm Studio Andrea Blazer

Nov 20

Nov 20 Stockh lm Studio Andrea Blazer

Princess Sofia, Outerwear

Edblad Crest L Hoops in Pavé Gold

Nov 20

Nov 20 Edblad Crest L Hoops in Pavé Gold

Princess Sofia, Accessories, Earrings

Rodebjer Miran Dress

Oct 18

Oct 18 Rodebjer Miran Dress

Princess Sofia, Dresses

By Krohnstad Braided Hoop Earrings

Oct 11

Oct 11 By Krohnstad Braided Hoop Earrings

Princess Sofia, Earrings, Accessories

By Jolima Holly Chain Cuff

Oct 10

Oct 10 By Jolima Holly Chain Cuff

Princess Sofia, Accessories, Bracelet

Flattered Alva Mini Bag in Black Leather

Oct 10

Oct 10 Flattered Alva Mini Bag in Black Leather

Princess Sofia, Bags

Rodebjer Petiso Drape Trousers in Black

Oct 10

Oct 10 Rodebjer Petiso Drape Trousers in Black

Princess Sofia, Bottoms

Rodebjer Beale Draped Top in Black

Oct 10

Oct 10 Rodebjer Beale Draped Top in Black

Princess Sofia, Tops

Rodebjer Agnes Wool Jacket in Whipped Cream

Oct 10

Oct 10 Rodebjer Agnes Wool Jacket in Whipped Cream

Princess Sofia, Outerwear

Stockh lm Studio Nora Knit Top

Oct 9

Oct 9 Stockh lm Studio Nora Knit Top

Princess Sofia, Tops

Prada Daino Side-Pocket Bag

Oct 8

Oct 8 Prada Daino Side-Pocket Bag

Princess Sofia, Bags

StyleIn Tecla Scarf in Dove Blue

Oct 8

Oct 8 StyleIn Tecla Scarf in Dove Blue

Princess Sofia, Accessories

StyleIn Treviso Jacket in Dove Blue

Oct 8

Oct 8 StyleIn Treviso Jacket in Dove Blue

Princess Sofia, Outerwear